DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "MNO Opportunities Arising From Mobile Ad Blocking" report to their offering.
While PC ad blockers have been around for some time, mobile ad blocking is relatively new. Developments in this area are gathering pace, leading operators to consider whether they have a role to play in this area.
Mobile advertising has been accused of degrading customer online experience, consuming data allowances and invading customer privacy. Ads also contribute to network congestion. It stands to reason that solutions that block mobile advertising and advertising technology could be an appealing customer proposition and help operators to increase network capacity without additional infrastructure investment. But some MNOs are also considering the potential of ad blockers to drive revenue.
Ad blocking is a way for operators to extend their control over the traffic that runs across their networks. They could earn revenues in two main ways:
- By charging third parties (e.g. Google) for the right to keep ad traffic on the network;
- By removing third party ad traffic and engaging with advertisers directly through operator-owned advertising solutions.
On the other hand, content providers and OTT service providers may see ad blocking as a threatening means to limit their income; they may react negatively by, for example, removing access to previously free content.
- Adblock Fast
- Adblock Plus
- Been Choice
- Horizon Ventures
- Hutchinson Whampoa
- Internet Advertising Bureau
- New York Times
- Secret Media
- Shine Technologies
- The Bild
3. Developments in Ad Blocking
4. Ad Blocker-Related Revenue Potential
5. MNO Ad Blocking Experience
6. Key Findings and Conclusions
For more information visit http://www.researchandmarkets.com/research/b9vq2b/mno_opportunities