REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced that National Media Research Planning and Placement (NMRPP) will be powering its 2016 campaigns through Rocket Fuel’s Programmatic Marketing Platform.
As one of the nation’s largest and most successful Republican communications planning and implementation agencies, National Media, which represents candidates, committees, PACs, and corporations, is expected to run a significant percentage of its digital media through Rocket Fuel’s Programmatic Marketing Platform, taking advantage of the company’s powerful Moment Scoring™ technology to engage and influence voters throughout this election cycle.
“To amplify their message and connect with voters across the country, political campaigns are using programmatic marketing technology, now more than ever,” said Jaime Bowers, National Media’s vice president of digital advertising. “We’ve already seen contests shift very close to election day. Using Rocket Fuel’s marketing platform, we can quickly reach out and engage voters, both for candidates and on important conservative issues, in real-time at the moment when they can best be influenced. This capability is critical to our effectiveness. Rocket Fuel’s holistic approach to market through data and media gives us across the board learnings.”
“This partnership is another important milestone for Rocket Fuel’s work in the political advocacy space,” said J.C. Medici, Rocket Fuel’s national director of politics and advocacy. “National Media is a premier communications agency in Republican politics. The rigor of their quantitative, research-based approach to communications makes them a perfect match for Rocket Fuel’s sophisticated and highly effective programmatic technology. We couldn’t be more pleased to have this forward-looking agency as a client.”
Rocket Fuel’s Programmatic Marketing Platform is designed to drive engagement, persuasion, fundraising, and votes with comprehensive programmatic video, mobile, display and TV campaigns for any political entity. Rocket Fuel’s Moment Scoring™ technology is focused on enhancing political ad campaigns to go beyond just targeting by determining the right moment to serve an ad to the right voter, based on the voter’s propensity to take action.
To learn more on how a Rocket Fuel partnership can benefit your political campaign, go to http://rocketfuel.com/political/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide.