SAN FRANCISCO--(BUSINESS WIRE)--PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, announced today a new product collaboration with the multi-talented teen singers, actresses, authors, and above all, sisters, Lennon & Maisy. From eclectic, worldly patterns to vintage-inspired furniture, the ‘Lennon & Maisy for PBteen’ collection is composed of over fifty pieces that are made to empower you to dream, believe and achieve. The capsule collection, which celebrates the sisters’ creativity and bohemian spirit, is Lennon & Maisy’s first entry into home furnishings.
“We were so excited when PBteen approached us with the opportunity to design our own rooms. Your bedroom is a place where you can have fun creating a look that’s about you,” said Maisy Stella. "As artists, choosing color, designing patterns, mixing-and-matching pieces was another platform of expression for us, and we hope our collection will inspire girls to be confident and creative in their own spaces,” said Lennon Stella.
“When we first met with Lennon and Maisy we were inspired by their self-expression through music,” said Allison Spampanato, senior vice president product development for PBteen and Pottery Barn Kids. “The talented duo created the perfect harmony with PBteen by combining their free spirited aesthetic, love for bright colors and playful patterns. We cannot wait to share the new collection with teens across the country this summer.”
The ‘Lennon & Maisy for PBteen’ collection will be available July 2016 at PBteen stores and online at www.PBteen.com.
ABOUT LENNON & MAISY
Lennon & Maisy Stella are actresses, singers and authors. They play Maddie & Daphne Conrad on the hit ABC TV show Nashville. The real-life sisters have garnered a large fan base with over 720K YouTube subscribers and 85 million views, thanks in part to their viral video covers including “Call Your Girlfriend”, "That’s What’s Up” and “Boom Clap”. In April 2013, Lennon & Maisy had a show-stopping performance on Nashville of The Lumineers’ “Ho Hey”. When ABC released it to radio, it not only became the #1 most added song in the nation, their cover also quickly rose to the Top 40 on the Billboard Songs chart. Their rendition remains the #1 most downloaded song from the hit TV show’s releases. They’ve performed everywhere from The White House to Good Morning America. In 2015, they partnered with HarperCollins to release a children’s book called “In The Waves”. Lennon & Maisy have also become known for their fashion sense, appearing 2 years in a row at New York Fashion Week and walked in the 2016 Go Red For Woman fashion show. Lennon & Maisy are only 16 and 12 years old, respectively, but they have already had experiences that some wait a lifetime to achieve. For more information on Lennon & Maisy, visit www.lennonandmaisy.com.
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its new blog theStyleHouse. Additionally, PBdorm has a dedicated Facebook, Pinterest and Instagram presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 612 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and Mexico.