SiriusDecisions Announces Expansion Into Latin American Markets

SiriusDecisions to Further Extend Globally, to Provide its Expert B-to-B Research and Advisory to the Fast-Growing Region

WILTON, Conn.--()--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced that it has opened its first office in Latin America. Located in Mexico City, Mexico, the new bureau will serve the rapidly growing demand for unique expert guidance in the sales, marketing and product functions within Latin America.

In conjunction with its new regional presence, SiriusDecisions also announced the appointment of Paulo Kalapis as Mexico Country Manager. In this role, he will oversee SiriusDecisions’ operations in Latin America.

Kalapis has more than 15 years of experience leading and expanding technology companies within Latin American markets. Previously, he served as the vice president of marketing for SAP Mexico and Latin America, where he led its demand generation, go-to-market, branding, customer experience and innovation strategies in the region. Prior to that, he led Latin American marketing and sales activities for Google, Oracle, Sun and OpenText.

“Having spent most of my professional career in marketing and sales roles in the Latin American technology industry, I have experienced the need first-hand for expert

advice tailored to the Latin American markets to help drive sustainable growth,” said Kalapis. “I look forward to strengthening SiriusDecisions’ presence and making its services available to more clients in the future as Latin American businesses increase in global prominence.”

“SiriusDecisions recognizes the opportunities within the Latin American economy and understands that Mexico is the strategic center of the rapid growth occurring across the region,” said Rich Eldh, Managing Director and Co-Founder of SiriusDecisions. “Paulo’s extensive knowledge and experience in marketing, sales and business development in Mexico and the region provides the foundation for SiriusDecisions to build upon as we expand into the Latin American market.”


  • SiriusDecisions will unveil its latest research and best practices that will help to drive b-to-b growth globally at SiriusDecisions Summit 2016, taking place May 24-27 at the Gaylord Opryland Resort in Nashville. Click here to register.
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SiriusDecisions, Mexico, Latin America, Marketing, Sales, Product, Innovation, Advisory, Research, Alignment, B-to-B, B2B

About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

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March Communications
James Gerber, +1 617-960-9874


March Communications
James Gerber, +1 617-960-9874