Event Automation: Certain Launches New Brand Repositioning Campaign and Software Category

3 New Event Automation Capabilities Transforming the Event and Marketing Automation Landscape

The Certain Event Dashboard (Graphic: Business Wire)

SAN FRANCISCO--()--Certain Inc., the leader in enterprise event solutions, announced today a significant brand repositioning and the launch of a new software category, Event Automation.

Similar to marketing automation, Certain’s Event Automation is designed to help marketers and event professionals market events more effectively across multiple online channels and automate complex repetitive tasks associated with the management of events. With Event Automation, marketers can automate, personalize, and measure events and marketing activities across the entire event lifecycle, so they can grow revenue faster, boost attendee engagement, and increase operational efficiency.

With Certain’s robust features, brands can create personalized attendee experiences while capturing rich prospect data before, during, and after the event. For instance, advanced reporting capabilities on sessions and speakers allows marketers and sales teams to see which sessions prospects attended. With session and interest data, event marketers can score attendee engagement and push this data into leading marketing automation platforms, enabling real-time follow-up by sales and marketing teams.

Certain Event Automation builds upon its core enterprise event management feature-set to include three new capabilities for data-driven marketers to streamline event marketing and provide measurable marketing results: Event Intelligence, Buyer Engagement, and Event Scalability.

Event Intelligence:

Certain’s Event Intelligence solution enables marketers to embed their event data within their marketing automation platform, providing a 360° visibility into their events. Marketers can then leverage actionable intelligence directly from their event calendar to trigger real-time sales and marketing campaigns.

Event Intelligence supports a deep two-way marketing automation integration with Oracle Eloqua and Marketo as well as Salesforce CRM integration. The solution enables pre-configurable email campaign capability, actionable attendee engagement insights, advanced attendee engagement scoring, and real-time tracking and reporting during the event.

Buyer Engagement:

Certain’s Buyer Engagement capability is facilitated by a customizable interface, complete branding control, personalized event experiences, and a responsively-designed mobile app to improve buyer engagement and participation.

The mobile app enables marketers during their event to send customized notifications to specific attendee types, segment push notifications and pages, customize the look and feel of the app, and capture additional data with interactive polling.

Enterprise Scalability:

Through Certain’s Event Replicator, event processes, integrations, and branding elements are captured in an event library for on-demand event creation.

The Event Replicator is a core capability for enterprise scalability that allows marketers to seamlessly transfer rich data into marketing automation or CRM systems.

Certain’s Event Automation platform is a significant development in marketing technology that will fundamentally change how events are marketed in the future.

“Certain’s Event Automation represents a major breakthrough in data-driven marketing,” said Peter Micciche, CEO Certain Inc, “Prior to event automation solutions, events were the #1 cost center for marketers providing little visibility into event ROI and event success. By having a full line of sight into all stages of the event lifecycle, Event Automation now enables brands to transform events from a cost-center to a revenue generator.“

Event professionals can leverage Certain’s robust event management capabilities to execute flawless events with Event Automation. However, unlike event management software, which is primarily focused on transactional activities associated with event production, Event Automation goes beyond logistics to enable businesses to segment their audience, target attendees in real-time during events, and analyze Event ROI at every stage of the event lifecycle.

Through Certain’s new feature-set —Event Intelligence, Buyer Engagement and Event Scalability—marketers not only have the ability to streamline and automate their event workflow, but also to capture rich buying signals to generate leads, drive customer success, and increase pipeline. Certain’s Event Automation represents the evolution of the event marketing technology industry, going beyond event management by transforming events from a cost center to a revenue generator.

Learn more about Certain Event Automation through the company’s latest blog post or by visiting Certain’s website:

About Certain, Inc.

Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit www.certain.com for more information.


Certain, Inc.
Lynn Langmade, PhD, 415-345-2722
Director, Marketing Communications

Release Summary

Certain Inc., the leader in enterprise event solutions, announced today a significant brand repositioning and the launch of a new software category, Event Automation.


Certain, Inc.
Lynn Langmade, PhD, 415-345-2722
Director, Marketing Communications