WASHINGTON--(BUSINESS WIRE)--Today CordiaGrad announced that it is relaunching as Purefy Inc. The name change signifies the company’s commitment to helping college graduates and their parents save money by refinancing their high-cost student loans. The new name for the national online lender follows a separation from Bank of Virginia and its parent company, Cordia Bancorp, last month. Founder Jack Zoeller purchased Purefy from the bank to better address the urgent need to provide an alternative to millions of Americans seeking relief from student loan debt.
On the decision to rebrand, Zoeller stated, “We want our brand to match our values, direction and commitment to young adults and parents burdened by student debt.” The name change from CordiaGrad to Purefy, pronounced “purify,” signals the “pure refinancing” of student loans and a borrower-focused commitment to transparency and simplicity in the student loan marketplace.
When it launched in January 2015, Purefy was the first in the industry to reveal to applicants the exact interest rate they are eligible for before they apply or have their credit report pulled – using Purefy’s Find My Rate tool. The company specializes in student loan and parent PLUS loan refinancing, and is the only student loan refinancing lender to offer five, eight and 12-year loans. Purefy also assigns each applicant a dedicated personal loan advisor. In the coming months the company expects to introduce product and platform innovations aimed at serving a broader group of student loan borrowers.
“A generation of Americans is saddled by debt that many undertook while they were still teenagers,” said Zoeller. “Purefy remains dedicated to helping these individuals pay off their loans faster and improve their personal finances.”
Purefy, formerly CordiaGrad, is a national online lender offering student loan refinancing. Its mission is to help college graduates and parents get out of their student debt faster. Purefy offers low interest rates and five, eight and 12-year terms to high-achievers who have earned their degrees and launched their careers. Purefy was formed to offer student loan borrowers a personalized, transparent and simple alternative to federal consolidation and big bank refinancing. Purefy has offices in Washington, D.C., and Richmond, Va.
Learn more about Purefy’s low-cost student loans on its award-winning website: www.purefy.com.