Angie's List Reports First Quarter 2016 Results

  • Company on track to remove reviews paywall by summer of 2016
  • Revenue of $83.9 million for the first quarter of 2016 as compared to $83.5 million for the first quarter of 2015
  • Adjusted EBITDA1 of $4.8 million for the first quarter of 2016 as compared to $8.6 million for the first quarter of 2015
  • Net loss of $4.0 million2 for the first quarter of 2016 as compared to net income of $4.4 million for the first quarter of 2015
  • Year over year growth in participating service providers, total contract value, traffic and first-year membership renewal rates

INDIANAPOLIS--()--Angie’s List, Inc. (NASDAQ:ANGI) today announced financial results for the quarter ended March 31, 2016.

“We made good progress preparing for the strategic and operational shift in our business,” said Scott Durchslag, President and Chief Executive Officer of Angie's List. "The rollout of our technology platform, AL 4.0, is on schedule, and we are on track to remove the reviews paywall by this summer.”

"Our freemium offering, which is being piloted in some top markets, continues to perform robustly, with logins, searches, contract value and reviews each up compared with our control markets," Durchslag continued. "These encouraging results give us confidence that our upcoming nationwide freemium rollout will drive a re-acceleration of our business."

"We are also focused on stabilizing our core business during this time of change," continued Durchslag. "Our overall first quarter revenue was flat year over year as we continued to face headwinds on member and advertising revenue. Adjusted EBITDA1 declined from a year ago due largely to non-recurring expenses and investments in our initiatives to reignite revenue growth. On a more positive note, we sequentially grew our total number of service providers and our backlog of contract value, and our total site traffic increased approximately 25% in the first quarter of 2016 from the year-ago quarter."

"While turnarounds take time, we are approaching a key inflection point in our business as we make major progress toward introducing our new freemium business model."

1 Adjusted EBITDA is a non-GAAP financial measure.

2 Includes a $3.5 million contingent liability recorded during the quarter related to pending litigation.

Key Operating Metrics

Three months ended

March 31,

March 31,


Total paid memberships (end of period) 3,309,166 3,103,367


Gross paid memberships added (in period) 188,242 229,987


First-year membership renewal rate (in period) 73 % 71 % 2 pts
Average membership renewal rate (in period) 75 % 75 % flat
Participating service providers (end of period)* 54,864 54,341


Total service provider contract value (end of period, in thousands) $ 267,302 $ 263,349


Total service provider contract value backlog (end of period, in thousands) $ 165,360 $ 165,600



* We include in participating service providers the total number of service providers under contract for advertising, e-commerce or both at the end of the period.

Market Cohort Analysis

  Pre-2003   2003-2007   Post-2007   Total
March 31, March 31, March 31, March 31,
2016   2015 2016   2015 2016   2015 2016   2015
Number of Markets 10 10 35 35 208 208 253 253
Average Revenue/Market $ 8,011,151 $ 7,696,718 $ 6,200,540 $ 5,851,214 $ 226,773 $ 211,270 $ 1,360,866 $ 1,287,367
Average Marketing Expense/Market $ 1,272,695 $ 1,367,509 $ 1,339,087 $ 1,437,514 $ 117,678 $ 126,499 $ 332,300 $ 356,917
Membership Revenue/Paid Member $ 24.42 $ 30.89 $ 22.71 $ 27.83 $ 14.47 $ 15.66 $ 20.89 $ 25.18
Service Provider Revenue/Paid Member 105.59 110.87 100.92 103.33 42.04 42.03 86.49 88.47
Total Revenue/Paid Member $ 130.01 $ 141.76 $ 123.63 $ 131.16 $ 56.51 $ 57.69 $ 107.38 $ 113.65
Total Paid Memberships 640,384 592,037 1,815,927 1,694,950 852,855 816,380 3,309,166 3,103,367
Estimated Penetration Rate* 17% 16% 13% 13% 12% 12% 14%


Annual Membership Growth Rate 8% 20% 7% 19% 4% 16% 7%


Cohort table presents financial and operational data for the twelve months ended March 31, 2016 and 2015.

* Demographic information used in penetration rate calculations is based on third-party studies we commissioned in December 2015 and March 2015, respectively. According to these studies, the number of U.S. households in our target demographic was 27 million for each of the periods ended December 31, 2015 and March 31, 2015.

First Quarter Results


Total revenue for the first quarter of 2016 was $83.9 million compared to $83.5 million in the year-ago period, driven by higher service provider revenue, which increased 2% to $67.5 million, offset by a decline in membership revenue of 6% to $16.3 million from a year ago.

The growth in service provider revenue, which includes both advertising and e-commerce revenue, quarter over quarter was largely the result of higher service provider revenue per average participating service provider and service provider contract value. These gains were partially offset by the impact of near-term reductions in average e-commerce take rates in previous periods as well as revenue losses attributable to the ongoing migration to our new technology platform.

The decline in membership revenue quarter over quarter is primarily the result of a 12% decrease in membership revenue per average paid member attributable to tiered pricing, which has reduced average membership fees. The Company added 188,242 gross paid memberships in the period, a decline from gross paid member additions of 229,987 in the year-ago quarter.

Operating Expenses

Operations and support expense was $12.2 million, a decrease from $14.0 million in the year-ago quarter, attributable to quarter over quarter reductions in compensation and personnel-related costs and credit card processing fees.

Selling expense was $27.8 million, down from $28.3 million in the year-ago quarter, due primarily to lower headcount. The total number of employees in the sales organization declined 7% year over year, resulting in reduced selling compensation and personnel-related costs.

Marketing expense, which now includes the marketing costs that were previously classified in general and administrative expense, was $19.1 million, an increase from $18.8 million in the year-ago quarter, attributable to increases in marketing outsourced services expenditures and compensation and personnel-related costs quarter over quarter, partially offset by a decrease in advertising spend over the same time period.

Product and technology expense was $10.0 million, an increase from $8.4 million in the year-ago period, largely attributable to headcount increases.

General and administrative expense was $18.0 million, an increase from $8.7 million in the year-ago period, driven by period over period increases in outsourced services expenditures and compensation and personnel-related costs as well as a $3.5 million one-time contingent liability recorded during the quarter related to pending litigation.

Net Income (Loss)

Net loss for the quarter was $4.0 million compared to net income of $4.4 million in the year-ago quarter, attributable to higher operating expenses, including the aforementioned contingent legal liability recorded in general and administrative expense.

Adjusted EBITDA1

Adjusted EBITDA1 was $4.8 million for the period, down from adjusted EBITDA1 of $8.6 million in the year-ago period.


Cash provided by operations for the first quarter was $9.2 million. At March 31, 2016, the balance of cash, cash equivalents and investments was $59.1 million.

Business Outlook

The Company reiterated its full year guidance for revenue of $345 million to $355 million and adjusted EBITDA1 of $31 million to $35 million.

1 Adjusted EBITDA is a non-GAAP financial measure.


Angie’s List, Inc.
Condensed Consolidated Balance Sheets
(in thousands)


March 31,

December 31,

Cash and cash equivalents $ 35,352 $ 32,599
Short-term investments 23,718 23,976
Accounts receivable, net 16,212 17,019
Prepaid expenses and other current assets 22,106   19,026  
Total current assets 97,388 92,620
Property, equipment and software, net 81,970 77,635
Goodwill 1,145 1,145
Amortizable intangible assets, net 1,857   2,011  
Total assets $ 182,360   $ 173,411  
Liabilities and stockholders’ deficit
Accounts payable $ 9,556 $ 10,525
Accrued liabilities 34,926 20,287
Deferred membership revenue 29,965 32,702
Deferred advertising revenue 48,480 48,930
Current maturities of long-term debt 2,250   1,500  
Total current liabilities 125,177 113,944
Long-term debt, net 55,542 56,134
Deferred membership revenue, noncurrent 3,424 3,742
Deferred advertising revenue, noncurrent 482 640
Other liabilities, noncurrent 1,218   1,332  
Total liabilities 185,843 175,792
Stockholders’ deficit:
Common stock 67 67
Additional paid-in-capital 278,347 275,445
Treasury stock (23,719 ) (23,719 )
Accumulated deficit (258,178 ) (254,174 )
Total stockholders’ deficit (3,483 ) (2,381 )
Total liabilities and stockholders’ deficit $ 182,360   $ 173,411  


Angie’s List, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)


Three Months Ended
March 31,

2016   2015
Membership $ 16,334 $ 17,339
Service provider 67,522   66,204  
Total revenue 83,856 83,543
Operating expenses
Operations and support 12,209 13,998
Selling 27,832 28,292
Marketing 19,115 18,829
Product and technology 10,034 8,416
General and administrative 18,047   8,726  
Total operating expenses 87,237 78,261
Operating income (loss) (3,381 ) 5,282
Interest expense, net 616   912  
Income (loss) before income taxes (3,997 ) 4,370
Income tax expense 7   10  
Net income (loss) $ (4,004 ) $ 4,360  
Net income (loss) per common share — basic and diluted $ (0.07 ) $ 0.07
Weighted-average number of common shares outstanding — basic and diluted 58,614 58,517
Non-cash stock-based compensation expense
Operations and support $ 31 $ 20
Selling 279 11
Marketing 106 61
Product and technology 309 196
General and administrative 2,302   1,968  
Total non-cash stock-based compensation expense $ 3,027   $ 2,256  
Reconciliation of net income (loss) to Adjusted EBITDA
Net income (loss) $ (4,004 ) $ 4,360
Income tax expense 7 10
Interest expense, net 616 912
Depreciation and amortization 1,675 1,590
Non-cash stock-based compensation expense 3,027 2,256
Contingent liabilities and adjustments 3,500   (480 )
Adjusted EBITDA $ 4,821   $ 8,648  


Angie’s List, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)

Three Months Ended
March 31,
2016   2015
Operating activities
Net income (loss) $ (4,004 ) $ 4,360
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization 1,675 1,590
Amortization of debt discount, deferred financing fees and bond premium 167 171
Non-cash stock-based compensation 3,027 2,256
Non-cash loss on disposal of long-lived assets 153
Changes in certain assets:
Accounts receivable 807 (700 )
Prepaid expenses and other current assets (3,080 ) (4,117 )
Changes in certain liabilities:
Accounts payable (490 ) 6,075
Accrued liabilities 14,609 10,732
Deferred advertising revenue (608 ) 2,991
Deferred membership revenue (3,055 ) (2,112 )
Net cash provided by operating activities 9,201 21,246
Investing activities
Purchases of investments (4,071 ) (3,120 )
Sales of investments 4,320 2,835
Property, equipment and software (904 ) (1,116 )
Capitalized website and software development costs (5,489 ) (6,754 )
Intangible assets (122 ) (93 )
Net cash (used in) investing activities (6,266 ) (8,248 )
Financing activities
Proceeds from exercise of stock options 2
Taxes paid on behalf of employees related to net share settlement (127 )
Payments on capital lease obligation (57 ) (54 )
Net cash (used in) financing activities (182 ) (54 )
Net increase in cash and cash equivalents $ 2,753 $ 12,944
Cash and cash equivalents, beginning of period 32,599   39,991  
Cash and cash equivalents, end of period $ 35,352   $ 52,935  

Conference Call Information

The Company will host a conference call today, April 20, 2016, at approximately 8:30 AM (ET) to discuss the quarterly financial results with the investment community. A live audio webcast of the event will be available on the Angie’s List Investor Relations website at

A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using passcode 85488464 through April 25, 2016.

About Angie’s List

Angie’s List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.

Non-GAAP Financial Measures

In addition to providing financial measurements based on generally accepted accounting principles in the United States ("GAAP"), we disclose in this press release financial information that was not prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which we define as earnings before interest, income taxes, depreciation, amortization, non-cash stock-based compensation expense, contingent liabilities and adjustments and non-cash long-lived asset impairment charges, as applicable. We use Adjusted EBITDA internally in analyzing our financial results and determined to disclose this measure to investors as we believe it will be useful to them, as a supplement to GAAP measures, in evaluating our operating performance relative to our industry sector and competitors. We believe that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. We have significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in Adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to our management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate Adjusted EBITDA in a different manner than we do. We have provided a reconciliation of the Adjusted EBITDA measure to the most directly comparable GAAP financial measure herein.

Forward-Looking and Cautionary Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. All statements other than statements of historical fact, including statements regarding market and industry prospects and future results of operations or financial position, made in this press release are forward-looking. In many cases, you can identify forward-looking statements by terminology, such as “may”, “should”, "will", “expects”, “intends”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of such terms and other comparable terminology. The forward-looking information may include, among other information, statements concerning our estimated and projected earnings, revenues, costs, expenditures, cash flows, growth rates, financial results, our plans and objectives for future operations, changes to our business model, growth initiatives or strategies (including, but not limited to, merger and acquisition activity), profitability plans or the expected outcome or impact of pending or threatened litigation. There may also be other statements of expectations, beliefs, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. Risks and uncertainties may affect the accuracy of forward-looking statements.

For a discussion of these factors and other risks and uncertainties that may affect our business or cause actual results to differ materially from those contained in our forward-looking statements, please refer to the filings we make with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements, whether as a result of new information, future events or otherwise.


Angie's List
Investor Relations:
Leslie Arena, 317-808-4527
Public Relations
Cheryl Reed, 317-396-9134

Release Summary

Angie's List Reports First Quarter 2016 Results.


Angie's List
Investor Relations:
Leslie Arena, 317-808-4527
Public Relations
Cheryl Reed, 317-396-9134