LOS ANGELES--(BUSINESS WIRE)--SPEEDO USA, a division of PVH Corp. (NYSE:PVH), today announced the launch of the first phase of a new total body aquatic training program, Speedo FIT, ushering in the next evolution of fitness. Created in partnership with EXOS, the global leader in human performance, Speedo FIT is a platform designed to inspire and equip athletes at all levels to explore the unique science and power of training in the water.
“Speedo USA is looking at the water a bit differently these days; it’s an all-in-one fitness center that offers more benefits than the land,” said Jim Gerson, President of Speedo USA. “It’s no secret that swimming is one of the best full body workouts, but this water training goes beyond swimming laps, shifting the workout from purely horizontal to vertical, including cardio, resistance, weight-lifting and stretching. As we advocate this new training environment, we are using our expertise and medal winning performance in the water to provide the best quality and comfort in aquatic training apparel and gear, backed by a regimen developed in partnership with EXOS, to make training in the water both challenging and accessible.”
In partnership with EXOS, Speedo USA used a science-based approach to identify the key benefits of water to design specific water training techniques. The workouts complement land-based routines and allow for customization based on fitness goals including Power, Endurance and Recovery. The comprehensive Speedo FIT program is available at www.speedousa.com/speedofit, including information on the five major benefits of water; more than 60 training and swim tip videos, and Speedo USA’s innovative assortment of fitness suits and water training gear.
“EXOS has relied heavily on aquatic training to fulfill our responsibility in helping the best get better,” said Mark Verstegen, founder and president of EXOS. “Immersing our clients in aquatic training environments has given them a competitive advantage by improving their performance. We’re excited that Speedo, the global aquatic leader, is committed to sharing this training platform with athletes of all backgrounds who will benefit from high-intensity training programs proven to decrease pain and elevate performance.”
In addition to the partnership with EXOS, Speedo USA is teaming up with legendary waterman and surfing legend, Laird Hamilton. Hamilton has spent his life as a passionate advocate of water-based training, and his expertise is regularly featured in national fitness publications. Additionally, his innovation within this environment makes him a credible collaborator to work alongside Speedo USA on future hard goods training products and accessories essential for a complete aquatic workout.
“I am excited to partner with Speedo USA, a brand that has been committed to water-based activities longer than I have,” said Laird Hamilton. “The opportunity to join forces with a company that is looking for ways to have people enjoy and function better in the water couldn’t feel more natural and I am eager to share with them all I know and have learned about the water as an everyday training environment.”
As part of the launch of Speedo FIT, Speedo USA will introduce a 360 advertising and marketing campaign, including a 60-second TV commercial to motivate consumers to #GetSpeedoFit. Featuring five of Team Speedo’s elite Olympic athletes – Ryan Lochte, Missy Franklin, Natalie Coughlin, Nathan Adrian and Cullen Jones – the spot highlights a variety of exercises that can be done in water to inspire all athletes to embrace the power of the water. The spot will run digitally beginning in April before it airs nationally this summer. Speedo FIT will be supported through a dedicated page on SpeedoUSA.com and featured across all social channels, at activations nationwide and in select retail stores. In addition, Speedo USA is engaging its roster of Team Speedo athletes and coaches to drive awareness of the benefits of water and water-based training, as well as focus groups with some of the top trainers in the country. When exposed to Speedo FIT one professional trainer commented, “You created a new modality…its’ like you’d be doing all these (things) outside of the pool. Now (you) can do it inside.”
There’s fit, and now there’s Speedo FIT.
About PVH Corp.
With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2015 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.
EXOS is pioneering human performance. Founded in 1999 to maximize the potential of athletes, EXOS (formerly named Athletes’ Performance) has grown to become a leader in health and performance, trusted by elite athletes, the military, and innovative companies worldwide. EXOS designs and delivers proactive health and performance game plans that guide people to higher levels of success. With world-class partners, facilities, technologies, and specialists spanning six continents, EXOS is progressing the intelligence behind human performance wherever necessary. To learn more, visit www.TeamEXOS.com.