CHESTERTON, Ind.--(BUSINESS WIRE)--The Hospitality Sales & Marketing Association International (HSMAI) honored The Grossbauer Group and the #myMichiganCity loyalty campaign they developed for The City of Michigan City with a Bronze Adrian Award for digital marketing excellence. The Adrian Awards are the largest and most prestigious global travel marketing competition.
The Grossbauer Group developed the #myMichiganCity loyalty campaign to provide Michigan City a social media voice and to leverage user-generated content from those who visit, live, and work in the City. By using #myMichiganCity, community loyalty was emphasized which created organic social media conversations.
Ruth Keefover, Social Media and Content Strategist, said, “We’re excited to see the project get this kind of industry recognition. It really is a reflection of the broader effort—the business owners, community activists, engaged citizens, and City staff who are putting Michigan City on the map. All of that growth and activity, combined with the unique assets of the city, make for fantastic user-generated social media content. We’ve always been big fans of Michigan City and it’s especially fulfilling to be able to play a role in spreading the word!”
HSMAI recognized The Grossbauer Group and the #myMichiganCity loyalty campaign during the annual HSMAI Adrian Awards Gala. “We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president.
About The Grossbauer Group
As providers of comprehensive, integrated marketing services for more than two decades, The Grossbauer Group serves a loyal client base that includes public entities and both large and small businesses. Its office, located in Chesterton near the Indiana Dunes National Lakeshore, with an ancillary office in Chicago, serves as a hub of integrated marketing services for Northwest Indiana, the Chicago area, and clients nationwide. Its diverse team members collaborate in a high-energy creative environment to provide branding, graphic design, advertising, media relations, creative writing, Web programming, social media implementation, Search Engine Optimization (SEO) consulting, analytics review, digital ad campaigns, print production, e-mail campaigns, and marketing metrics. The Grossbauer Group’s philosophy is to partner with clients, become familiar with their audiences and needs, and help to build successful, persuasive communications. For more information, visit the firm’s website: www.grossbauer.com.