ATLANTA--(BUSINESS WIRE)--Adding another channel to its impressive library of digital content offerings, YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, has signed up with Pakistan’s leading entertainment channel, Hum TV. Having brought the channel onboard, YuppTV will now distribute Hum TV worldwide – with the exception of the US – as a part of its Urdu bouquet.
Hum TV, the flagship channel of Hum Network Ltd is one of the most popular entertainment channels in Pakistan. The channel and its shows such as Man Mayal, Gul-e-Rana, Abro, Pakeeza, and Jago Pakistan Jago(Morning Show) also enjoy immense popularity with the Indian consumers.
Speaking on the announcement, Uday Nandan, Founder & CEO, YuppTV, said, “Hum TV is one of the most popular television channels in Pakistan and enjoys impressive viewership not just with the Pakistani viewers, but also among Indians. Our users can enjoy the channel on television, web and mobile. With this new move, Pakistani expats would not have to miss out on their favorite shows from this popular channel.”
“Hum TV is a phenomenal addition to YuppTV and we are delighted to bring Hum TV to YuppTV’s audience for their enjoyment,” said Mr. Duraid Qureshi, CEO of Hum Network.
YuppTV users can access the channel through www.yupptv.com, or via its app on Smart TVs, Smart Blu-ray players, streaming media players, gaming consoles, smartphones and tablets.
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200+ TV channels, 5000+ Movies and 100+ TV Shows in 12 languages.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppFlix, a movie on demand streaming service for Expat Market and YuppTV Bazaar an online marketplace for the premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.
For more information: http://www.yupptv.com/