NEW YORK--(BUSINESS WIRE)--Mumford & Sons are using the ticket platform Lyte to provide fans a fast, easy and safe way to resell and purchase tickets for its The Arrow Through the Heartland tour. From the band: “Unfortunately plans can change and we’ve noticed a few fans posting on the forum that they now can’t make it and are looking to exchange tickets. We want to make sure, if this is the case, that people know where they can go to safely exchange their tickets. We’ve set up a safe and fair ticket exchange for all of the shows on the upcoming tour here using the system Lyte.”
Lyte is helping promoters and artists who want to take control of the fan ticketing experience away from anonymous 3rd party websites. Through Lyte, fans reserve tickets to sold out events and ticket holders instantly sell back their extra tickets. Lyte takes care of finding matches with its proprietary technology. The system is hassle-free and eliminates price gouging and ticket fraud.
The system is also effective. For the first tour dates to launch, Mumford & Sons fans booked 30% more reservations than all scalper sales on all resale sites combined (see chart). Says Antony Taylor, Founder of Lyte: “Lyte is proud to welcome Mumford & Sons to our platform and apply our service to fans of great music across the country.”
Artists like Mumford & Sons are leading the way to a brighter ticketing future.
For more details on the program visit: www.uselyte.com/mumfordandsons
Lyte is an access company empowering the ticket experience for fans. By applying new technology and restoring control of the ticket experience to rights holders (e.g. artists, promoters and teams), Lyte brings much needed fairness, equity and safety to the aftermarket for ticketing. Lyte currently powers over 200 exchanges across the U.S. and Canada. To learn more: please visit www.uselyte.com