NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today announced plans for the IAB Ad Blocking & User Experience Summit, an invitation-only full-day event held on Monday, June 6, 2016, to bring together leading publishers and top advertisers to share successful strategies for improving user experience to stem the tide of ad blocking. Senior executives from across the ecosystem will delve into real-world publisher case studies, be introduced to new user research, and evaluate current best practices. Attendees will also investigate the latest actionable tools that can help the entire industry create better, LEANer user experiences.
Mark Thompson, President and CEO, The New York Times, will keynote the conference, offering his perspective on a publisher’s obligation to provide optimal consumer experience. The day’s roster of expert speakers also includes:
- Jed Hartman, Chief Revenue Officer, The Washington Post
- Mark Howard, Chief Revenue Officer, Forbes
- David Morris, Chief Revenue Officer, CBS Interactive
- Mike Smith, Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media, and Senior Vice President Advertising Platforms, Core Audience, Hearst Corporation
These industry leaders and others will examine a range of key topics:
- Detection and Notification – Opening the conversation with consumers
- Combating Latency with Lightness – Putting creative and data on a diet
- How Business Operations Must Evolve – The new DEAL between brands, agencies, publishers, and ultimately consumers
- Ad Blocking and the Mobile UX – Where are we and what can we do?
“Putting user experience first is crucial in maintaining the open, ad-supported web and its wealth of free news, information, and entertainment offerings,” said Randall Rothenberg, President and CEO, IAB, who will be setting the stage for the day’s presentations and town halls in his opening remarks.
The closed-door summit will be held at the Crowne Plaza Times Square in New York City. To learn more or request an invitation, please go to iab.com/adblockingsummit.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.