WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--REVOLVE, the leading online retailer serving fashion-savvy millennial consumers, announced its “On-Demand Digital Fashion Show” with delivery app, Postmates, to give customers across six major U.S. cities - Los Angeles, Palm Springs, Orange County, San Francisco, New York City and Dallas - instant access to the hottest festival fashions seen in Coachella Valley from April 15-17.
The world’s top fashion influencers, dressed in head-to-toe REVOLVE products, will share their festival looks across various social channels throughout the first weekend of Coachella Music Festival. Influencers include Sincerely Jules, Song of Style, Collage Vintage, Negin Mirsalehi, Kristina Bazan, Camila Coelho, and many more. Customers in these six cities will be able to shop more than 50 styles via Postmates and have product delivered within 60 minutes of ordering. Disrupting the traditional fashion show format, REVOLVE’s “Digital Fashion Show” enables customers to shop outfits worn by influencers in real time at a quintessential lifestyle experience, important to the millennial customer.
“Festival season isn’t just about the music anymore; it’s a cultural phenomenon with fashion at its core. Our customers look to festivals for fashion inspiration and consider influencers as their style muses more than models on the runway. When they want something, they want it right away and through the Digital Fashion Show, we are giving our customers exactly what they want, where and how they want it. Whether at our party experiencing everything in real life, or following us at #REVOLVEfestival, we are able to take the shopping experience to a new level,” says REVOLVE Co-Founder and Co-CEO Michael Mente.
In 2015, festival-appropriate attire made up approximately 30 percent of REVOLVE’s overall sales, and roughly 50 percent of all traffic comes from mobile. This new “Festival Fashion Season” is one of the most important shopping periods of the year.
“With our recent focus on retail, Postmates and REVOLVE are a natural fit when it comes to on-demand delivery,” says Holger Luedorf, SVP of Business at Postmates. “The Postmates platform is simple to use, saving the customer time and making it easy to get REVOLVE’s festival collection delivered to its customers instantly.”
REVOLVE plans to take over the much-anticipated festival in Coachella Valley, bringing together the most influential people in fashion and music – with a combined reach of over 80 million followers on Instagram alone – to its exclusive parties at the “REVOLVE Desert House” in Indio. Saturday’s #AWGE Arcade hosted by A$AP Rocky and Sunday’s rager with secret performances and DJ sets will be the most sought-after ticket in town.
“Everyone knows REVOLVE throws the best parties. The REVOLVE Desert House will be the destination for fashion tastemakers, industry insiders, V.I.P. customers, and of course our friends,” says Mente. “Don’t expect a typical corporate-sponsored party from an old guard brand trying to buy the love of the next generation. This is going to be us, our friends and our customers having the time of our lives together!”
About Postmates Partnership:
For a flat delivery fee of $3.99, REVOLVE customers can receive pieces from its festival collection in under 60 minutes. The collection features more than 50 styles and includes a wide range of accessories, shoes, swimwear, shorts, rompers, and festival-worthy dresses. Merchandise ranges in price from $28 to $650.
REVOLVE is the virtual home for an unrivaled collection of more than 500 of the world's most-coveted established and emerging brands in women's and men's designer apparel, shoes and accessories. REVOLVE provides the highest quality online and mobile shopping experience, serving the style-savvy consumer with impeccable customer service. Based in Los Angeles, REVOLVE’s aesthetic is deeply rooted in the Southern California lifestyle from which it was founded, where a savvy view of fashion and fun-loving attitude are infused into the entire REVOLVE customer experience. For more information please visit http://www.revolve.com