NORTHBROOK, Ill.--(BUSINESS WIRE)--Confectionery company HARIBO of America, the maker of the iconic Gold-Bears gummi bears, selected Blue Chip Marketing Worldwide as a consumer and shopper marketing agency partner in the USA. Blue Chip will be responsible for the brand’s Twin Snakes consumer marketing and all of HARIBO of America shopper marketing.
“We were really impressed with Blue Chip’s fully integrated approach across brand and retail, and their insights, creativity and passion,” said Erik Jaeger, HARIBO of America VP Marketing. “Blue Chip is a great, collaborative partner to help us evolve and elevate marketing beyond traditional TV advertising.”
“We’re inspired to unite with HARIBO to innovate and grow in the USA, and build on iconic brands like Gold-Bears beloved by children and families around the world,” said Larry Deutsch, Blue Chip EVP & GM.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (http://www.bluechipww.com) an independent, united marketing agency. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years and recognized as one of the Top 20 best shopper marketing agencies by Hub Magazine in 2015, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Ricola, Blue Bunny, Fisher Nuts, Enjoy Life Foods and Merck through the creation and execution of innovative, multi-platform marketing campaigns.
HARIBO is a family company, which is now run by the third generation. The founder, Hans Riegel Snr., registered HARIBO GmbH & Co. KG in the Bonn commercial register on 13th December 1920. HARIBO is an acronym for HAns RIegel BOnn. The sons, Dr. Hans Riegel († 15 October 2013) and Paul Riegel († 2 August 2009) took over the company after their father's death in 1946. The product, the "dancing bear", created by the founder, Hans Riegel Snr., has become HARIBO’s most famous product and is known worldwide as the ‘Goldbär’ = Gold Bear. Today, HARIBO is the world market leader in the fruit gum and liquorice segment. Worldwide, 100 million GOLD-BEARS alone are produced daily. The continuous brand management with the highest quality-control and consumer confidence is largely responsible for the success story at 16 production sites throughout Europe. HARIBO now employs nearly 7,000 people worldwide.