Latin America's B2C E-Commerce market is one of the smallest worldwide in terms of sales. Online retail is only starting to evolve across this region and accounted for a tiny share of overall retail sales in 2015. This signals a great potential for further development.
In the near future, B2C E-Commerce sales in Latin America are predicted to maintain strong double-digit growth rates, spurred by Internet access, financial services and online shopper penetration rising across the region. Both local and international E-Commerce companies are competing for a larger share of this growing market, with Amazon launching full operations in Mexico in 2015 and Argentina-based marketplace operator MercadoLibre scoring high by number of website visitors in almost every major market of the region.
Brazil is Latin America's leader in B2C E-Commerce sales, with multiple sources ranking it high above other countries in terms of sales, number of online shoppers and online spending per shopper. However, even in Brazil online retail accounted for less than 5% of total retail sales in 2015 and is not expected to break this threshold in the next few years.
Chile had the highest Internet and online shopper penetration in higher-income population groups in Latin America last year, though showing a significant discrepancy between rural and urban regions in online retail development. Though currently accounting for less than 1% of the country's total retail sales, B2C E-Commerce in Peru is likely to be spurred by the rising Internet penetration and a program for financial inclusion launched by the government in 2015.
Key Questions Answered:
- How does Latin America compare to other regions in share of global B2C E-Commerce sales?
- Which are the leading B2C E-Commerce markets in Latin America and how are they forecasted to develop in the near future?
- What are the major trends in online shopping in the countries of the region?
- Which the preferences do online shoppers in Latin America have regarding products, delivery and payment methods?
Who are the biggest competitors in B2C E-Commerce in the major
countries of the region?
Key Topics Covered:
1. Management Summary
- AliExpress, Taobao
- B2W Digital
For more information visit http://www.researchandmarkets.com/research/ntcq38/latin_america_b2c