The emerging markets of Brazil, Russia, India and China, known together as BRIC, are predicted to stay ahead of the major advanced E-Commerce markets in terms of sales growth through 2019.
Only in China is the online share of total retail sales large by international standards, while in Brazil, India and Russia it remains below 5%, indicating high potential for further growth. India is projected to become the growth champion among the BRIC markets through 2019, with its high double-digit growth rate overtaking the lead position from China.
China is the largest of the four markets both in B2C E-Commerce sales and number of online shoppers. Though sales growth in China has decelerated from the triple-digit rates it was demonstrating a few years ago, the country is still predicted to grow faster than Brazil or Russia.
Internet penetration on the country's gigantic population was just above 50% last year and only about half of Internet users made purchases online. India has even smaller Internet and online shopper penetration rates, approximately half of that of China's, and a B2C E-Commerce's share of retail sales at a tiny percentage, which would allow it to show higher growth rates.
Key Questions Answered:
- Which of the BRIC countries has the fastest growing B2C E-Commerce market?
- How is online retail predicted to evolve across the BRIC markets?
- How many people shop online in BRIC countries and what do they buy
- Which important B2C E-Commerce trends evolve in the countries of BRIC?
Who are the leading B2C E-Commerce market players in these countries?
Key Topics Covered:
1. Management Summary
2. International Comparisons
For more information visit http://www.researchandmarkets.com/research/hrvhg6/bric_b2c