SiriusDecisions Recognizes Commvault, FIS, Microsoft, ServiceNow and Zebra Technologies as Winners of the 2016 ROI Awards

Recipients Will Be Commended at SiriusDecisions 11th Annual Summit

WILTON, Conn.--()--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced the winners of its annual Return on Integration (ROI) Awards series. Recipients Commvault, FIS, Microsoft, ServiceNow and Zebra Technologies were recognized for their outstanding achievements in sales, marketing or product alignment.

Winners were chosen based on the implementation of SiriusDecisions’ research, frameworks and best practices resulting in improved company performance and growth. This year’s recipients were selected based on the following criteria:

  • Unique integration of sales, marketing and/or product
  • Tightly aligned sales, marketing, product and/or customer experience goals
  • Advanced use of infrastructure to support shared/interlocked processes
  • Measurement of alignment results
  • Application of SiriusDecisions models and methods as a part of an alignment initiative

The awards and keynote presentations by the winners detailing their initiatives and outcomes will be featured during SiriusDecisions 11th Annual Summit, May 24-27, at the Gaylord Opryland Resort in Nashville, TN.

In the sales enablement category, ServiceNow will be recognized with an ROI Award for its Sales Academy, a best-in-class approach to onboarding new sales representatives and maximizing productivity. Zebra Technologies will receive the ROI Award in the category of product/solution marketing for the overhaul of its product lifecycle management process.

Microsoft will be honored in the category of demand creation for its construction of a next-generation, comprehensive demand creation engine at significant scale. FIS will receive an ROI Award in the category of marketing operations for its operationalization and ongoing management of end-to-end marketing campaigns. Finally, in the content strategy category, Commvault will be recognized with an ROI Award for its data-driven approach to content attribution in b-to-b buying/selling processes.

Supporting Quote
“In today’s highly competitive market, organizations can only sustain revenue growth by aligning revenue generating functions,” said John Neeson, Managing Director of SiriusDecisions. “At last year’s SiriusDecisions Summit, we unveiled that aligned organizations achieve 19 percent faster revenue growth and 15 percent more profit than their peers. The winners of this year’s ROI Awards have proven themselves by honing the art and science of intelligent growth through unique implementations of SiriusDecisions research and frameworks. We’re looking forward to honoring their success at SiriusDecisions Summit 2016.”


SiriusDecisions, Summit, ROI, Transformation, Marketing, Sales, Product, Integration, Innovation, Demand Generation, Lead Scoring, Lead Nurture, Research, Alignment, B-to-B, B2B, Commvault, FIS, Microsoft, ServiceNow and Zebra Technologies

About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

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March Communications
James Gerber, +1 617-960-9874


March Communications
James Gerber, +1 617-960-9874