TEL AVIV, Israel--(BUSINESS WIRE)--Livia (www.mylivia.com), also known as the off switch for menstrual cramps, is a discrete wearable device which is used during menstruation to organically block pain receptors through electrical stimulation. Livia was unveiled today on Indiegogo and is aiming to bring the device into mass production to help the countless women who suffer from severe cramps, in a drug-free, all-natural way.
No matter what term they use, riding the crimson wave, or mother nature’s monthly gift, any woman will tell you that getting your period is annoying! Dealing with bloating and food cravings is so uncomfortable, not to mention the most wonderful womanly experience: cramps. They can sometimes be so severe that women often call in sick to work, and stay in bed popping pain killers, waiting for them to kick in.
Livia’s portable device, on the other hand, provides instant relief from cramps, and lasts up to 15 hours on a single charge, long after those pills wear off. The company has tapped into physiotherapy tech to block pain receptors through electrical pulses. This is a game changer, especially during times when Aunt Flo can keep women in bed all day.
Livia is extremely user-friendly, and a natural alternative to painkillers and other drugs. The fun colors, and non-conventional design make it even more discreet. The device provides instant relief from cramps in three easy steps:
1. Users attach the gel pads to their lower abdomen or lower back (wherever they’re feeling pain).
2. The device is then clipped on (to their waistband, for example).
3. Livia is turned on (with a simple on/off switch) and voila!
“With Livia, women everywhere can have a more comfortable period,” said Livia’s CEO Chen Nachum. “Especially with people looking into holistic alternatives for food, medicine, and other industries, Livia is the natural step to take in order to get relief from menstrual pain, especially for women whose cramps can really be debilitating.”
iPulse Medical, the company behind Livia was founded in April 2015. The company aims to help every woman take control of her period and have a more comfortable few days each month. Backed by research from renowned Professor Bari Kaplan in Israel, Livia uses a technology that has been proven effective and safe to use in several clinical studies.