This research report titled ‘Global Printing Market for Packaging 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.
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“The significance of packaging is increasing worldwide. Apart from providing information about the price and name of the product, packaging in terms of design, color, and ingredients is playing a key role in augmenting the adoption of new printing technologies. To increase their market shares, product manufacturers are focusing on good packaging to create brand awareness for attracting consumers. This also contributes to the growth of the packaging and labeling industry, thereby bringing growth to the printing market for packaging and labeling,” said Sharan Raj, one of Technavio’s lead research analysts for packaging.
Global printing market for packaging by product 2015 (USD billion)
Flexography: largest segment for the global printing market for packaging
The flexographic printing packaging segment has experienced growth, despite economic downturns of 2009 and competition from digital printing, because of its higher-quality and more efficient production method. Flexographic printing has gone through technical improvements, which has led to performance improvements. These improvements include advancements in plate technology, anilox rollers, inks, methods to mount plates, and curing or drying systems. The market will continue to experience growth, as vendors are likely to continue to make improvements in the flexographic printing process.
Rotogravure: second largest segment for the global printing market for packaging
Rotogravure printing is one of the oldest and most mature printing processes. It’s a web-fed printing that uses a cylinder to transfer images directly to substrates. Rotogravure printing is known for its high-quality image reproduction, consistent quality, and varying ink-film thicknesses. But the disadvantages associated with rotogravure printing like longer press runs have resulted in a shift toward flexography and digital printing processes, which have shorter press runs with faster turnaround times.
Global printing market for packaging by digital
The growth of the digital printing for packaging segment is driven by many factors, including customization, increased adoption of color printing, consumer engagement, increased investment in marketing activities by business customers, and the emergence of the new business models of several companies, including HP and Xeikon. The increase in demand for print labels and direct mail using digital technology will contribute to the growth of this market during the forecast period.
Electrophotography is the most popular digital printing technology. Another commonly used digital printing technology is inkjet technology. Although electrophotography printing is a popular choice for commercial purposes, development and introduction of cost-effective and high-speed inkjet printing systems is likely to increase the popularity of inkjet printing among businesses during the forecast period.
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- Global Liquid Waterborne Printing Inks Market 2015-2019
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