AUSTIN, Texas & NEW YORK--(BUSINESS WIRE)--Mozu, the modern cloud commerce solution, and Bluefly, a leading online fashion retailer, announce the launch of Bluefly’s new website and native mobile app built on the Mozu commerce platform. Bluefly, the largest online fashion destination and marketplace, joins a list of Mozu retail customers transforming eCommerce operations by collaborating with the modern and flexible cloud-based solution. For more information on Bluefly’s replatform with Mozu, see the case study at https://www.mozu.com/case-studies/bluefly.
“At our core, Bluefly has always had a customer-first mindset when it comes to advancing our commerce and marketing initiatives. We are thrilled to partner with Mozu to deliver a more holistic shopping experience to our customers,” said Carly Rosenberg, president of Bluefly. “What sets Mozu apart is that it allows critical commerce features to be managed through a single tool, from desktop to mobile web and mobile app. Mozu helps us empower our customers and drive loyalty with a seamless Bluefly experience and access to the best designer brands and fashion trends. We believe Mozu is the commerce platform of the future.”
Through Mozu’s flexible and unified platform and a completely integrated content management system (CMS), Bluefly will ensure that customers experience unforgettable shopping moments across mobile, desktop and mobile app. Bluefly customers will see new products, changes to existing products, discounts and promotions instantly across the app and website due to Mozu’s powerful merchandising tools, which eliminate the reliance on IT for storefront changes.
Mozu’s newly launched mobile app for iOS and Android enables Bluefly to stay constantly connected to its customers using the same tools to update content on mobile, desktop and app. The Mozu platform also allows Bluefly to keep its customers engaged with the creation and scheduling of push notifications in the same tool – a task that was previously impossible.
“Bluefly is an innovator of the highest order and needed a partner that could power all of the innovations they’ve been dreaming up,” said Jason Wallis, chief technology officer of Mozu. “When we began architecting Mozu, we had innovators like Bluefly in mind – we’ve built Mozu as a platform orchestrated to stay ahead of digital commerce trends through our customer-first mindset, while providing marketers the tools they need to drive performance and conversion on the back end.”
Bluefly’s refreshed and simplified look, combined with enhanced content, improved search functionality and optimization for mobile devices, allows consumers to better interact with the site. Mozu’s multi-tenant SaaS solution meets Bluefly’s sophisticated integration and customization needs. With its best-in-class API and extensible platform, Mozu delivers a fulfilling consumer omnichannel experience for online shoppers from desktop to mobile device.
Bluefly is the largest online fashion destination offering access to over 2,500 brands. Founded in 1998, we were the first to break the barriers to high style – and today we still lead the way with fashion that doesn't feel exclusive in price point or attitude, from trendsetters like Prada, Gucci and Vince to vintage Chanel. Find what you seek at Bluefly.
For more information, visit www.bluefly.com.