Customers Maximize Business Potential, Accelerate Innovation with Dell PowerEdge Servers

  • Dell PowerEdge 13th generation servers continue momentum with global customers with wins over solutions from Cisco, HPE and Lenovo
  • North American channel partners certified in Dell’s server competency increased their PowerEdge server revenue by more than 28 percent year-over-year
  • Performance updates accelerate application performance, simplify systems management and address workloads at any level

ROUND ROCK, Texas--()--Dell today announced momentum with its Dell PowerEdge 13th generation servers, its most advanced and easy-to-manage server portfolio to-date. Customers in more than 65 countries worldwide rely on Dell PowerEdge servers to address and optimize workloads at any level, which will now include over 20 percent improved performance with differentiated air-cooled support and over 12 percent enhanced memory bandwidth aligned to Intel® Xeon® processor E5-2600 v4 updates; shipping today on the most advanced line up of Dell PowerEdge 13th generation rack, tower, blade and converged infrastructure architecture servers.

Mega-trends including social, mobile, analytics and cloud are rewriting the rules for IT. As a result, pressure on IT to deliver superior performance on a day-to-day basis and rapidly respond to changes in the business environment is greater than ever before. The design of the PowerEdge 13th generation servers helps customers address these challenges so they can focus on business growth and innovation.

“Customers are driving the rise of the software defined data center, using workload-oriented solutions that are increasingly compute-centric,” said Ashley Gorakhpurwalla, vice president and general manager, Dell Server Solutions. “Dell’s global x86 leadership gains, particularly in blade servers, are a terrific indicator of how we deliver on these customer needs. Dell PowerEdge 13th generation servers include practical innovations, based on product knowledge that spans our 20-year history, to deliver the right functionality to enable customers’ future-ready datacenters.”

“Organizations rely on partners to provide market leading innovation, assets and services that address the dynamics and trends impacting their data center,” said Dell Premier partner, Jim Andronaco, president, Sidepath. “Dell delivers an all-encompassing customer experience that’s powered at the core by the PowerEdge server portfolio. By partnering with Dell, customers can be confident in the future of their data center, one of the most important investments they can make.”

CASA improves information integrity for better public safety, reduced economic loss

The Engineering Research Center for Collaborative Adaptive Sensing of the Atmosphere (CASA) is a multi-sector partnership across academia, industry and government that is dedicated to engineering weather-sensing networks. Dell PowerEdge 13th generation servers support CASA’s installation of radars in the Dallas-Fort Worth area to help improve hazardous weather forecasts, warnings and responses in a densely populated urban environment.

“CASA is dedicated to revolutionizing the ability to observe, understand, predict and respond to hazardous weather events,” said Brenda Philips, co-director, CASA, University of Massachusetts, Amherst. “With Dell PowerEdge servers, we have improved resolution, sensitivity, accuracy, and timeliness of information, as well as gained greater ability to support multiple users and applications. As a result, we can help increase public safety and reduce weather-related economic losses.”

Star Kay White makes food flourish with efficient, reliable, secure server solution

Star Kay White is a 125-year-old ice-cream flavoring manufacturing company that provides ingredients to global food companies. After 10 years of steady growth, the company needed to increase productivity, protect data and avoid downtime, so it migrated all of its applications from individual servers to fully virtual environments running on Dell PowerEdge R630 and R730 servers. Their end-to-end Dell solution also includes Dell storage, networking, firewalls, support and Dell Education Services as well as desktops, laptops and tablets.

“Little by little, we continue to take steps to increase our efficiency, reliability and security,” said Mikko Peltoniemi, Director of IT at Star Kay White. “With the Dell servers as a foundation, we now have a flexible platform that can support how we want to evolve our business. It’s nice being able to depend on Dell as a strategic partner to provide the information and technologies we need to future-proof our business so we can continue to provide ingredients for many of the world’s most recognized food manufacturers.”

Performance Benchmarking:

  • Improved Processor performance:
    • The PowerEdge R730 with the E5-2699 v4 processor delivered industry leading 2-socket Linux performance with a score of 21,050 a 27.6 percent performance improvement from previous generation running the SAP SD 2 Tier (Linux) benchmark
    • In addition, The E5-2699 v4 processor on the PowerEdge platform R630 can provide up to 30 percent uplift on the SPECint_rate_base2006 benchmarking and 22.1 percent uplift in performance on SPECfp_rate_base2006 benchmarking
  • Fastest Intel processor available: Support for the E5-2689 v4 on the R730 with Dell differentiated air-cooled support (a competitive advantage over liquid cooled solutions)
  • Next-generation memory 2400 MTs: The E5-2699 v4 processor on the PowerEdge platform R630 can provide up to 12.6 percent uplift in performance on the STREAM (MB/s) benchmarking (memory bandwidth performance benchmark)

Availability and Additional Information:

  • The Dell PowerEdge 13th generation servers are available now with updated Intel technology: R730, R730xd, R630, T630, M630, FC630, C4130, C6320.
  • For more information about Dell PowerEdge servers, please visit
  • For more information on PowerEdge FX2 customer adoption, please visit here.
  • For Dell OEM customers, PowerEdge 13th generation servers deliver state-of-the-art technology with OEM-customer inspired features delivering greater flexibility, choice, and scalability while being lifecycle optimized and transition-friendly. Find out more by visiting

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Regional Customers

EXASOL accelerates data analytics for faster decision-making, BI and reporting

EXASOL has created the fastest database in the world to help companies cut decision-making time by analyzing data at rapid speeds. Dell PowerEdge R730xd servers power EXASOL in-memory database solutions to turn insight into action in near real time, maximize performance and increase productivity. In addition, Dell ProSupport reduces troubleshooting. As a result, EXASOL can provide its customers with power, efficiency and speed of fulfillment, which ultimately drives its international sales.

“Working with Dell as our single solution provider helps us ensure maximum compatibility across the appliance, and the strength of PowerEdge R730xd servers provide top-notch performance and reliability for our customers,” said Mathias Golombek, CTO of EXASOL. “We see a lot of value in having a one-stop shop, end-to-end provider for all of our IT. Our customers know there simply isn’t a better solution out there from a technological point of view. Our Dell-based EXASOL appliance with PowerEdge servers is tried, tested and guaranteed to work optimally day in, day out.”

Fujian University of Technology maximizes cloud and data center performance

Fujian University of Technology, located in China, wanted to create a high-performance cloud platform to mine and analyze real-time data on local road usage and deliver insights that enable residents to travel more efficiently through reduced traffic congestion. The university deployed Dell PowerEdge R730 servers and M1000e enclosures. Every 30 seconds, the servers process the stream of massive data, then move it to a Dell SC8000 storage array. The university engaged with Dell Deployment Services to maximize performance beginning on day one, and Dell ProSupport Plus to maximize daily productivity with automated support.

“We knew it would be easier to manage a cloud platform, but the challenge for us was to create a platform that was both reliable and easy to administer,” said Professor Zou Fumin, vice dean of the College of Information Science and Engineering at Fujian University of Technology. “We chose to run VMware vCloud on Dell PowerEdge servers because we knew they had the power to provide optimal performance. To date, the cloud solution has performed well - it is easy to manage, and we will look to scale the platform and connect it to other systems to support similar Smart City schemes in the future.”

IndigoVision creates and scales projects more quickly, increases sales

IndigoVision in the UK provides leading IP video surveillance equipment with its network video recorders based on Dell PowerEdge servers with specifications and size tailored to the needs of the particular project. Through the use of Dell technology, IndigoVision can scale to meet any customers’ requirements while concentrating on bringing its own product to the market quicker and increasing sales. Additionally, Dell ProSupport provides IndigoVision’s customers with a worldwide network of support that is able to respond at a local level.

“We’re experts in video and linking together disparate parts of security and operational systems, and Dell are experts in performance and storage,” said Marcus Kneen, CEO of IndigoVision. “Together with Dell, we have capabilities far beyond our core products. With so many server configurations - ranging from Dell PowerEdge R230s to R730s - to choose from, our Dell OEM relationship has allowed us to offer a broader range of powerful solutions that match our clients’ needs.”


Dell Inc.
Archana Mohan
PPR Worldwide
Stacey Hoskin


Dell Inc.
Archana Mohan
PPR Worldwide
Stacey Hoskin