Mendix Appoints VP of Sales to Expand Leadership in Fast-Growing aPaaS Market

After successful stints at JW Player, Veracode and Salesforce, Eric Poley joins aPaaS market leader to drive North American sales

Eric Poley, Mendix Vice President of Sales, North America (Photo: Business Wire)

BOSTON--()--Mendix, a leading application Platform-as-a-Service (aPaaS) provider, today announced the hiring of experienced sales leader Eric Poley as its new Vice President of Sales, North America. Poley comes to Mendix after building enterprise SaaS sales teams for several world-class organizations, including Salesforce, Veracode and most recently JW Player.

Poley brings more than two decades of experience as a senior sales leader and a track record of rapid revenue growth to his role at Mendix. At JW Player, Poley implemented a new direct sales strategy, resulting in two consecutive years of 100 percent growth, the addition of over 4,500 new clients and an 85 percent increase in average deal size. There, his client base spanned 193 countries, with the solution serving more than 2 million publishers and 1.2 billion unique users each month.

Prior to JW Player, Poley served as VP of Sales at Veracode, where as one of the first 15 employees, he helped propel the company to being named one of America's Most Promising Companies by Forbes. In addition, he was Marc Benioff's first-ever hire to craft and execute's enterprise sales practice, and was instrumental in positioning the firm for its 2004 IPO.

At Mendix, Poley will be responsible for scaling Mendix’s North American sales organization to keep pace with growing demand for platforms that accelerate digital transformation through rapid delivery of Web, mobile and IoT applications. Reporting to Mendix CEO Derek Roos, Poley will oversee the recruitment, training and management of Mendix’s North American sales team, with the goal of accelerating and sustaining its rapid growth.

“We’ve reached an inflection point in the aPaaS market, driven by the converging mega-trends of cloud, mobile, analytics and Internet of Things,” said Roos. “Eric’s experience and proven track record are key to rapidly scaling our North American sales organization and seizing this enormous market opportunity.”

“Digital transformation is at the top of virtually every IT and business leader’s strategic agenda,” added Poley. “With a proven platform backed by a best practices-based approach, Mendix is perfectly positioned to help organizations achieve their digital goals. I look forward to working with our talented team to aggressively grow our sales and strengthen our market leadership.”

About Mendix
Mendix helps enterprises achieve their digital goals. Our digital innovation platform empowers customers to bring new products to market, digitize customer engagement, and automate unique business processes. Facilitating an iterative, collaborative approach, the platform brings business and IT together to build and deploy innovative applications at the speed of ideas.

A recognized market leader, Mendix is helping hundreds of customers across dozens of industries achieve exceptional results. For more information, visit and follow us on Twitter @Mendix and LinkedIn at


PAN Communications
Mike O’Connell or Sarah Grucza, 617-502-4300

Release Summary

Mendix today announced the hiring of experienced sales leader Eric Poley as its new Vice President of Sales, North America


PAN Communications
Mike O’Connell or Sarah Grucza, 617-502-4300