DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nlrcsb/senior_weight) has announced the addition of the "Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition" report to their offering.
Senior, Weight Management and Special Needs Pet Products in the U.S., 2nd Edition examines the market for products designed and marketed specifically for senior or overweight pets, which often overlap with products for special needs pets, including convalescing pets and those with limited mobility. Coverage extends to products positioned on senior health and weight management in general, such as healthy maturity and healthy weight formulas, as well as products addressing specific medical conditions stemming from advancing age or overweight, as long as the product also has a prominent senior or weight management positioning. For purposes of brevity, senior and weight management products are at times referred to in this report as SWM products.
Reflecting the top areas of marketer and consumer interest, the report segments SWM products into three classifications: Pet food and treats, including nutraceutical treats. Supplies and devices: assistive devices and other non-food assistance products, including mobility devices (harnesses, wheelchairs, footwear, etc.), hygienic products, bedding, toys, clean-up products and watering and feeding devices. Pet supplements.
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The majority of the information is drawn from the survey conducted in November/December 2015, which includes responses from 930 dog owners and 678 cat owners.
Chapter 1: Executive Summary
Chapter 2: The Market
Chapter 3: Marketing and New Product Trends
Chapter 4: The Consumer
For more information visit http://www.researchandmarkets.com/research/nlrcsb/senior_weight