Focus on Quality and Safety Predicted to Propel the Growth of the Global Baby Powder Market until 2019, Says Technavio

LONDON--()--According to the latest research study released by Technavio, the global baby powder market is expected to reach over USD 659 million in revenue by 2019.

This research report titled ‘Global Baby Powder Market 2015-2019’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.

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“Vendors are investing extensively to ensure the easy reach of their products to customers. They are concentrating on not only the quality but also on the shelf life of products. In 2013, Johnson & Johnson restored approximately 75% of planned US OTC products to store shelves. The company has also implemented a new quality and compliance-operating model, which is expected to be followed on a global scale,” said Vijay Sarathi, one of Technavio’s lead analysts for toys and baby products.

“Emerging economies in regions like APAC have seen a drastic change in consumer purchasing behavior and patterns. With the help of the internet, consumer awareness about products and brands available in the market has witnessed a significant increase. Countries like India, China, Thailand, and Indonesia hold immense potential for the baby powder market,” added Vijay.

Global baby care market by product segmentation:

  • Baby skin care products
  • Baby hair care products
  • Baby bath products
  • Baby toiletries
  • Baby sun care products
  • Baby safety and convenience products
  • Baby recreational activities' products

Baby skin care products

The baby skin care products segment is one of the strongest performing segments in the global baby care market. Parents prioritize the purchase of natural and organic baby skin care products while making their purchase decisions. Johnson & Johnson has built its reputation around the idea of providing gentle skin care for babies and children.

Similarly, there are other vendors who are also taking the initiative to educate consumers on the use and selection of the right type of products based on skin types. This trend helps consumers gravitate toward companies that provide safe and effective products, and skin care advice.

Baby hair care products

Babies require special but simple hair care. The scalp of an infant is fragile, and hair follicles are in the developing stage, therefore they require gentle hair care. Parents prefer soft, mild, non-greasy products for their children. Parents also adopt easy-to-use products such as baby detanglers, which are available as sprays or liquids.

Baby bath products

Baby bath products include bubble baths, shower gels, soaps, and accessories such as bathtubs and bath cradles. Vendors provide gels made from natural ingredients that are gentle on skin and tear-free. There is increased demand for bathtubs and bath cradles because they make bathing easier and also keep the babies comfortable and safe. In addition, these bathtubs provide an optimum reclining angle for hair washing.

Baby toiletries

Baby toiletries include various products including diapers, training diapers, baby wipe, and baby fragrances and perfumes. Disposable diapers are made of super-absorbent materials. On the other hand, non-disposable diapers are composed of layers of hemp, cotton, bamboo, and microfiber, and they can be washed and reused. There is a growing demand for disposable diapers, and we expect it to grow at a CAGR of 7.19% because of their improved quality and increased affordability.

Baby sun care products

A baby's skin is sensitive and vulnerable to UV rays. Sun care products designed especially for babies are highly effective against UVA and UVB rays, protecting their skin from damage. They are also hypoallergenic. Sun care products are in high demand in countries that experience unusually hot summers. In addition, the strong media attention regarding skin cancer prevention has compelled parents to opt for these products, driving the sales.

Baby safety and convenience products

Baby safety and convenience products include items such as baby cribs, baby car seats, and baby strollers and prams. Different types of baby strollers and prams and baby car seats are available to suit the weight and age of the child. The baby car seat is made with foam padding and has a fabric cover and a harness, ensuring the safety of the baby. Also, they should be installed in a vehicle at the correct angle, so that the baby's head does not tip forward. One should keep in mind that these products are not used for more than six years, and should be periodically examined by manufacturers.

Baby recreational activities' products

Building sets, jigsaw puzzles, dolls, and card games help augment the physical and mental co-ordination skills of children. The toys keep children engaged and also train them in day-to-day activities. Toy manufacturers use different materials to make toys to increase their appeal.

Electronic toys, hobbyist robots, electronic games, and virtual babies and pets are gaining popularity among children. Schools have also started to use these toys to make the teaching process more interactive and enjoyable. These toys help children develop a positive attitude toward learning.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

According to the latest research study released by Technavio, the global baby powder market is expected to reach over USD 659 million in revenue by 2019.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770