WARWICK, N.Y.--(BUSINESS WIRE)--GeekHive, a NY based technology agency known for partnering with both Fortune 500 companies and top creative agencies to solve unique business challenges, announced today it had expanded its team to include Mike Caccavano, CXO, Board Member and former President of Phase2, previously Founder and CEO of Treehouse Agency.
As CXO, Mike is responsible for creating a consistent and manageable user experience from the first moment someone interacts with the business, both internally and externally. This consistency leads to a better user experience, definable goals and manageable expectations that improve overall brand perception. Mike expressed his excitement over his new role: “I’m getting back to my roots, refocusing my attention on building meaningful, mutually beneficial relationships with our partners.”
GeekHive’s focus on customer experience is not something you often see in a company their size. It’s one thing to talk about, another to follow through with. Their commitment to investing in hiring someone to fulfil a role that is directly concentrated on facilitating a consistent, definable customer and employee experience shows how seriously GeekHive takes its commitment to the people that interact with and embody its brand. Bigger businesses should take note as the disconnect between customers and brands is on the rise with technology replacing human interaction.
“70% of buying experiences are based on how the customer feels they are being treated.” – found global management consulting firm McKinsey & Company.
GeekHive’s President and CEO Peter Ladka is clear on why he felt creating a CXO position within the company was important: “We wanted to hire someone to facilitate what we’ve quietly been doing for years, always putting our customer’s needs before our own and providing them with the best possible services and outcomes we can. You see this happening from the top down within our organization but with Mike’s input, it’s something we hope to expand upon and bring attention to.”
Technology has the power to unite but also make people feel more alone than ever. It’s interesting to see a technology company focus on the human element of business.