PALO ALTO, Calif.--(BUSINESS WIRE)--Jaunt Studios, the leading producer and publisher of fully-immersive cinematic virtual reality experiences, and Grammy Award Winner Ray LaMontagne, today released a virtual reality (VR) music video experience for Ray’s first single “Hey, No Pressure” from his sixth studio album Ouroboros. Directed by Peter Martin, the experience offers fans a fresh way to enjoy Ray’s music in a jaw-dropping, fully-immersive visual experience.
Set to the song “Hey, No Pressure,” viewers are transported to a mesmerizing world with solo dancers moving to Ray’s music. Lavish visual effects and shapes create an exotic aura that blends into the song and provide a memorable visual backdrop. Filmed with Jaunt’s proprietary omnidirectional Jaunt ONE camera, the experience lets fans move beyond the traditional realm of music videos, giving a sense of presence. The user is fully enveloped in a three-dimensional world comprised of Ray’s creative expression of sound and visuals.
“Ray LaMontagne is one of the most talented and influential artists on the music scene today,” says Cliff Plumer, President of Jaunt Studios. “His decision to collaborate with Jaunt illustrates the significance of VR, not only as the next great content medium, but also as the next wave of innovation in the music industry. VR truly has the potential to transform how artists everywhere connect with fans.”
"I have been both fascinated by and immensely curious about Virtual Reality technology -- in both how content is created and in the question of what its many possible implications on our culture might be over time,” said Ray LaMontagne. “I was very honored when Jaunt approached me about creating a VR video for “Hey, No Pressure” and I was blown away when I saw it for the first time. It is interpretative, artistic, beautiful, expressive, and trippy as hell!"
Ray will also take stage at the SXSW Outdoor Stage at Lady Bird Lake on March 17 at 8:00 PM CT in Austin, Texas. The venue opens at 2:00pm and viewers will have the opportunity to experience the “Hey, No Pressure” VR content for free that same night at Jaunt’s booth, located inside the Lady Bird Lake venue. This SXSW showcase is free and open to the public with a Guest Pass, which you can download at guestpass.sxsw.com; the SXSW Outdoor Stage at Lady Bird Lake is located at 800 W Riverside Dr.
About Jaunt Studios
Jaunt is pioneering the future of creative storytelling through cinematic virtual reality. Founded in 2013, Jaunt is the leading developer of the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. In addition, Jaunt works with leading creatives – from brands to artists to filmmakers – to create cutting-edge content through its studio arm, Jaunt Studios. Headquartered in Palo Alto, California, the company also maintains a presence in Los Angeles and produces branded and original VR content for audiences worldwide. Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, Blake Krikorian, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.
About Ray LaMontagne
Ray LaMontagne has released 6 studio albums (Trouble, Till The Sun Turns Black, Gossip in the Grain, God Willin’ & the Creek Don’t Rise, Supernova, and Ouroboros) and sold out numerous tours across the US. Ray’s 2010 album God Willin’ & the Creek Don’t Rise won the Grammy for Best Folk Album and was nominated in the coveted Song of The Year category for “Beg Steal or Borrow.” Ray’s last single, “Supernova” off the album of the same name became one of Ray’s fastest growing singles at AAA radio, with the song rocketing into the top 5 within two weeks of impact.