BOULDER, Colo.--(BUSINESS WIRE)--OpenX, a global leader in creating programmatic advertising marketplaces, has selected Zayo Group Holdings, Inc. (NYSE: ZAYO), to expand its data center footprint to support the growing volume of transactions on its OpenX Ad Exchange. The OpenX Ad Exchange facilitates trillions of transactions yearly for the company’s more than 1,000 publisher clients worldwide.
As the digital advertising industry has evolved over the past decade, publishers, app developers and marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all screens and formats. Ad tech companies have significant infrastructure requirements that range from high-performance connectivity to colocation and cloud solutions. Given its interconnect-rich data center portfolio and extensive fiber network, Zayo is well positioned to target the ad tech ecosystem. In OpenX’s case, the company will further utilize Zayo’s high-performance communications infrastructure to support current and future growth.
OpenX currently has a dense colocation footprint in Zayo’s Ashburn, Virginia and Oak Brook, Illinois data centers. Under the terms of the new three-year agreement, OpenX will expand colocation in both facilities. Zayo acquired these data centers as part of the Latisys acquisition last year and continues to leverage these assets to drive colocation and cloud growth.
“Zayo’s multi-site portfolio and ability to support high-power density loads helped us win OpenX’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with OpenX to potentially leverage other Zayo products and capabilities, including private cloud services, network connectivity and our ‘edge’ colocation facilities, designed to manage latency and performance abilities to the highest standard.”
Shane Garoutte, vice president, technology operations at OpenX, said, “Zayo continues to be a valuable partner for OpenX. Zayo has proven to be adaptable to the needs of our business while offering a competitive price compared to other providers, making the decision to expand our use of their platform an easy one.”
For more information on Zayo, please visit zayo.com.
About Zayo Group
Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure services, including fiber and bandwidth connectivity, colocation and cloud services to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies and finance, healthcare and other large enterprises. Zayo’s 110,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud services in its carrier-neutral data centers. Zayo provides clients with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth and services. For more information, visit zayo.com.