LEHI, Utah--(BUSINESS WIRE)--Bask Technology Inc., one of the nation's leading providers of managed tech services for seniors and small businesses, today announced that Tim Kapp has been appointed Vice President of Product. Kapp has more than two decades of consumer product marketing under his belt, including consulting for iconic brands such as AT&T and InterContinental Hotels Group.
“We’re very pleased to welcome Tim aboard. It is time for an industry leader to emerge in providing safe, secure technology advice and services to the senior and microSMB markets. Clear product strategy will drive Bask towards owning that market leadership,” said James P. Dunn, CEO of Bask. “Tim’s track record in developing and delivering consumer products and services through advanced technology is a perfect fit, and it will accelerate our mission to be the premier provider of technology support for the senior market and beyond.”
In his new capacity, Kapp will work closely with Bask CMO Seth Greenberg to develop indispensable support services for Boomers and seniors who use technology to connect with loved ones and live richer, longer lives. Kapp joins Bask in the company’s first year after undergoing a successful rebrand from iTOK Technology Advisors, Inc.
Before joining Bask, Kapp founded Citigen, a consulting firm specializing in technology product management that helped launch successful online communities such as QuitSmoking.com and BloomForWomen.com. He also cofounded Arkona, founded Bayhill Group, and consulted for clients such as AT&T, InterContinental Hotels Group, The SCO Group, and The RBL Group. He holds a BA in Economics and an MBA in Quantitative Analysis from Brigham Young University.
“I’m thrilled to join the leadership team at Bask, especially given its mission to arm people with best-in-class services and products to leverage technology with ease and confidence, no matter their age,” said Kapp. “Bask is changing the way that seniors experience technology, and I’m looking forward to channeling my experience in technology and service adoption into Bask’s customer experience.”
Bask offers more than tech support--it provides people support. The company empowers its members to embrace new technology and stay protected from threats to their privacy and personal data. Its Technology Advisors provide help right when people need it, for any device, in everyday language. In the digital age, Bask delivers remote technology support that puts human connection first. For more information, please visit http://www.bask.com.