CHICAGO--(BUSINESS WIRE)--Enjoy Life Foods, the leading brand in the growing Free-From category, is launching a dynamic new portfolio of delicious, allergy-friendly bite-size snacks at Natural Products Expo West, including a decadent line of plant-based protein-packed ProBurst Bites™ and smaller, snack-size versions of the company’s already beloved cookies: Soft-Baked Cookie Minis and Crunchy Cookie Minis. Attendees of the show will receive an exclusive first look and taste at booth #3867. Attendees are also invited to satisfy their sweet tooth with the brand’s new soft and crunchy cookie line extensions available in seven exciting flavors.
True to its Free-From product portfolio promise, Enjoy Life’s new Expo West innovations are Certified Gluten-Free and Non-GMO Project Verified, and always free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.
“The Free-From category is something that’s only come to the forefront in recent years, and as is the case for all consumers, the needs of the Free-From community go beyond that of just traditional snacks,” said Joel Warady, Chief Sales and Marketing Officer at Enjoy Life Foods. “We’re continuously striving to out-innovate ourselves and deliver meaningful solutions for the 100 million Americans living with Celiac disease, food and gluten allergies and intolerances. We’ve found that clean protein is one area that all people are trying to get more of in their daily diets and we believe we’ve truly hit on something special with our new high-protein snacks. Our conveniently-packaged truffle-like bursts offer a healthy, totally free-from and truly decadent treat that can be eaten completely worry free – all made in a dedicated gluten-free, nut-free facility.”
Enjoy Life’s new ProBurst Bites™ feature a rich blend of clean ingredients with unique flavor twists! Flavors include Cinnamon Spice Chocolate, Mango Habenero, Cranberry Pomegranate and Cocoa & Roasted SunSeed Butter. Rolled in a crunchy blend of seeds and spices, with a smooth creamy chocolate center, all four unique flavor profiles boast at least six grams of plant-based protein per serving.
Enjoy Life will also be debuting new bite-size cookie snack-packs at Expo West: Soft-Baked Cookie Minis and Crunchy Cookie Minis. Featuring the same wholesome ingredients and flavor profiles as their popular full-size counterparts, these on-the-go options are available in Chocolate Chip, Double Chocolate Brownie and Snickerdoodle for the Soft-Baked Minis, while the Crunchy Cookie Minis are available in Chocolate Chip, Double Chocolate, Vanilla Honey Graham and Sugar Crisp.
Enjoy Life’s new protein-packed snacks and sweet cookies will be available at retailers nationwide this summer for $6.99 and $4.79, respectively, and online at www.enjoylifefoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life to the Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.