NEW YORK--(BUSINESS WIRE)--ESquared Hospitality is pleased to announce that by CHLOE. will join 365 by Whole Foods Market™ as its first partner in the Friends of 365 in-store program. by CHLOE. will be part of the first 365 location, which will open in late May in the Silver Lake neighborhood of Los Angeles, marking the popular plant-based, fast-casual brand’s first location outside of New York City.
Friends of 365 is an opportunity for innovative businesses and entrepreneurs that align with the mission and quality standards of Whole Foods Market® (NASDAQ: WFM) to establish their own independent retail spaces inside of 365 stores. As the first “Friend of 365,” by CHLOE. will feature its own space within the 365 by Whole Foods Market Silver Lake location, offering a core menu of items reflective of the flagship by CHLOE. location in NYC, accented with seasonal LA-influenced Market Specials.
“As we countdown the days to the first 365 by Whole Foods Market grand opening, I’m thrilled to unveil our first Friends of 365 partner, by CHLOE., in Silver Lake,” said Jeff Turnas, president of 365 by Whole Foods Market. “by CHLOE. truly embodies what we look for in partners – innovative businesses that align with our core values and introduce our customers to new food products and up and coming brands.”
by CHLOE. will be located adjacent to the fresh produce section, guests can dine-in at by CHLOE., at the communal dining space within 365 by Whole Foods Market, or take their order to-go at their convenience. The menu will feature signature items from by CHLOE.’s beloved menu such as The Guac Burger, Quinoa Taco Salad, Mac n Cheese, and Air-Baked Fries; a selection of sweets including Old Fashioned Chocolate Chip Cookies, Chlostess Cupcakes and Vegan Cinnamon Rolls; Juice by CHLOE., Ice Cream by CHLOE. and more.
“We’re truly excited for the opportunity to announce our brand expansion outside of NYC and to bring the by CHLOE. brand to the West Coast by partnering with 365 by Whole Foods Market,” said Samantha Wasser, co-partner of by CHLOE. and creative director of ESquared Hospitality. “To be the inaugural Friend of 365 in this venture is such an incredible honor and we’re looking forward to connecting with their like-minded customers.”
Along with by CHLOE, 365 by Whole Foods Market will offer Los Angeles hand-picked product selections from Whole Foods Market’s private label 365 Everyday Value® brand products, as well as other quality brands that will adhere to the same strict industry-leading quality standards that Whole Foods Market has spent the last 38 years creating.
“It’s thrilling to be able to bring by CHLOE. back home,” said LA-native Chloe Coscarelli, chef and co-partner of by CHLOE. “Whole Foods Market embodies so many of by CHLOE.’s beliefs and interests, so to work alongside them to introduce 365 shoppers to the by CHLOE. menu is a dream come true. I hope LA is hungry!”
by CHLOE. and the first 365 store are slated to open in the Silver Lake neighborhood of Los Angeles in May 2016 with two additional 365 by Whole Foods Market openings this year expected in Lake Oswego, Oregon, in July, and Bellevue, Washington, in August.
About 365 by Whole Foods Market™
365 by Whole Foods Market™ is changing the grocery shopping experience. Committed to making healthy living easy, 365 by Whole Foods Market provides simple, affordable and convenient everyday shopping to neighborhoods nationwide without sacrificing the quality standards and dedication to food transparency that Whole Foods Market pioneered. 365 by Whole Foods Market features a thoughtful product selection curated for convenience, including the 365 Everyday Value® brand customers know and love, alongside other high-quality brands and new offerings from innovative supplier partners. For more information, visit 365bywfm.com or Follow 365 by WFM on Facebook or Instagram.
About by CHLOE.:
by CHLOE. is a fast-casual brand that opened its flagship location in the heart of the West Village in July 2015. A partnership between Chef Chloe Coscarelli and ESquared Hospitality’s Creative Director Samantha Wasser, the plant-based, vegan restaurant aims to offer delicious, wholesome, plant-based foods to the masses that fuel and energize without compromising flavor, taste or satisfaction. The restaurant is open seven days a week offering an all-day menu and weekend brunch featuring seasonal salads and soups, house-made burgers and sandwiches, fresh pastas, cold-pressed juices, dairy-free ice creams, freshly baked sweets, and more – all of which highlight whole ingredients that are made fresh and in-house daily, including vegan cheeses, burger patties, nut milks, sauces and condiments. by CHLOE. also offers a selection of cookies, muffins and pastries baked in-house daily in addition to a selection of 100% dairy-, egg-, gluten-free ice creams with flavors such as Kale Cookies + Cream; Coffee Chia Chip; Salted Vanilla Caramel, and Boozy Banana Bourbon made with Woodford Craft Bourbon, and a custom green coffee blend in partnership with Devocion coffee. by CHLOE. has plans to open in Flatiron and Soho this spring.