NEW YORK--(BUSINESS WIRE)--Time Warner Cable Media (TWCM), the advertising sales arm of Time Warner Cable (TWC), today announced the expansion of its Ads Everywhere capabilities to now deliver addressable campaigns directly to household levels for advertisers in both live television and on demand viewing environments across 10.8MM digital video households. With this newly expanded addressable capability, marketers can dynamically insert targeted ads in more homes within TWCM’s Ads Everywhere platform during live television on the TWC TV app across multiple devices and in premier video on demand (VOD) programming.
“We continue to develop better ad solutions for marketers as they strive to connect with consumers who have more control over their viewing experiences,” said Joan Gillman, Time Warner Cable Executive Vice President and Chief Operating Officer, Media Services. “What sets TWCM apart is the greater ability for marketers to accurately target specific segments of audiences at the household level during live programming on TWC TV and VOD. As consumer usage of the TWC TV app and VOD offerings continue to grow and become more personalized, our addressable advances allow advertisers to capitalize across every screen in cable during television programming.”
TWCM Ads Everywhere enables marketers to target consumers with specialized ads using insights and demographic data such as household income, lifestyle, and purchasing preferences. TWCM introduced Ads Everywhere in 2014, becoming the first cable provider to offer an ad solution for marketers to connect with consumers across 50+ premier cable networks through app-based viewing on iOS, desktop, Roku, Android and other devices. Ads Everywhere also extended into TWCM’s VOD programming using dynamic ad-insertion technology.
More information on TWC Media is available at www.twcmedia.com.
About Time Warner Cable
Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting 16 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner
Cable Media, the advertising sales arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.