Declining ASP of Smartphones Leading to Their Higher Adoption, Boosting Growth of the Global Mobile Computing Devices Market Through 2019, says Technavio

LONDON--()--According to the latest market study released by Technavio, the global mobile computing devices market is set to reach USD 787 billion by the end of 2019, growing at a CAGR of nearly 4%.

This research report titled ‘Global Mobile Computing Devices Market 2015-2019’, provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

Request sample report:

The report categorizes the global mobile computing devices market into five major product segments, including smartphones, laptops, tablets, e-readers, and portable gaming devices. The top three segments out of these five product segments are:

  • Smartphones
  • Laptops
  • Tablets

Global mobile computing devices market by smartphones

Global unit shipments of smartphones amounted to 1.28 billion in 2014, which is expected to reach 1.89 billion in 2019, growing at a CAGR of over 8%. Declining ASP, growing use of mobile apps worldwide, increase in Internet users and mobile broadband subscriptions, availability of advanced networks such as 3G and LTE, and option to use higher bandwidths on smartphones are the main reasons behind the growth of this segment. There has also been greater penetration of smartphones in emerging countries like India and China.

The global smartphone market is further classified into different operating systems, which include Android, iOS, Windows, Blackberry, and other OSs like Firefox, Linux, and Bada. As of 2014, Android OS dominated the global smartphone market, which accounted for a market share of nearly 79%. “The Android OS is expected to maintain its dominant position in the market during the forecast period though the market shipments are predicted to decline. This is because Android OS is free to all OEMs. Google has kept the source code free under Apache 2.0, which allows OEMs such as Samsung, Lenovo, LG, and others to install it,” says Sunil Singh, a lead computing devices expert from Technavio.

Global mobile computing devices market by tablets

The global tablet market is expected to experience significant growth in shipments during the forecast period. This growth is attributed to the increasing adoption of tablets worldwide because of convenience, superior performance and touch features, and high-performance features while accessing apps, viewing emails, and browsing the Internet. The growing demand for tablets in enterprises, the educational sector, and the healthcare industry is contributing to higher tablet shipments. The overall growth rate will decrease because of increasing saturation in the tablet market.

“High demand for low-cost tablets and the low costs of raw materials are factors that will likely lead to the decline of the ASP of tablets over the next four years. Vendors are decreasing the ASP to increase the sales of tablets among consumers in developing countries and across the corporate, education, and healthcare sectors,” says Sunil.

Global mobile computing devices market by laptops

The unit shipments of global laptops market totaled 166.8 million in 2014, growing at a CAGR of close to 1% during the forecast period. The market will observe an increase during 2014-2016 and a decline in 2017-2019. The growth in the shipments is because of the revived interest of customers in hybrid laptops and Google Chromebooks. The decline from 2017 to 2019 would be due to the market saturation of more than 80% and shift in demand to devices such as tablets and phablets.

The top vendors highlighted by Technavio’s research analysts in this report are:

  • LG Electronics
  • Microsoft
  • Nintendo
  • Samsung Electronics
  • Sony
  • Toshiba

Browse Related Reports:

Purchase these three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact with your requirements and a link to our subscription platform.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

According to the latest market study released by Technavio, the global mobile computing devices market is set to reach USD 787 billion by the end of 2019, growing at a CAGR of nearly 4%.



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770