OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sprint (NYSE:S) and Dixons Carphone, the leading European wireless and consumer electronics retailer, today formally announced a joint venture to open and operate up to 500 new Sprint-branded stores across the U.S. The agreement comes after a successful pilot program launched last year, which resulted in strong sales performance and increased customer satisfaction ratings at pilot retail stores in trial markets. The joint venture is expected to help fuel Sprint’s retail transformation, including the expansion of its retail store footprint.
Under the agreement, Sprint and Dixons Carphone Connected World Services (CWS) division will build and operate new Sprint stores in multiple U.S. markets. The two companies will fund the startup costs of the joint venture equally and will each have 50 percent ownership interest.
“Sprint is committed to providing the best possible experience for our customers and that begins at the retail store level,” said Marcelo Claure, Sprint CEO. “Dixons Carphone is truly a global leader in the wireless retail industry. We have seen incredible results from our pilot program, and I’m confident that expanding our partnership will accelerate Sprint’s distribution expansion and ongoing retail transformation.”
Dixons Carphone is Europe's leading electrical and telecommunications retailer and services company and is recognized globally for its retail expertise. In a former joint venture with Best Buy, the company helped launch Best Buy Mobile and the Geek Squad program.
“Sprint is making tremendous strides in transforming their business, and we are excited to play an even greater role in enhancing their retail experience,” said Andrew Harrison, Dixons Carphone Deputy Group Chief Executive. “The joint venture represents an important next step in Dixons’ expansion into the U.S. market, and I’m confident that together we will deliver a best-in-class retail experience for Sprint customers.”
The agreement is the latest in Sprint’s commitment to building world-class partnerships to drive its business forward. Sprint recently announced a deal with newly formed Mobile Leasing Solutions, LLC to help address cash needs related to device leasing.
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 58.4 million connections as of Dec. 31, 2015, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.