This research report titled ‘Global Household Cleaning Products Market 2015-2019’, provides in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.
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“By investing in household cleaning products consumers seek to fulfill their social and hygienic needs which include, food storage, controlling garbage, and sterilization of household surfaces. With changing lifestyles, consumer outlook and preference towards household cleaning products is predicted to change substantially during the forecast period,” said Arushi Thakur, one of Technavio’s lead analysts for cosmetics and toiletries.
“The inherent need for a healthy and pleasant environment at home is making people spend more on household cleaning products with different fragrances. As consumers seek to elevate their overall sense of well-being, the market is witnessing a growing prevalence of fragrance products. Adding to this, complex lifestyles have left consumers with little or no time to clean their homes, and this trend is anticipated to augment immense demand for convenient and more effective products. Improved living standards and increased income will further drive consumers to opt for premium priced and aesthetically appealing cleansers over the next four years,” added Arushi.
Major segments of the global household cleaning products market:
- Surface cleaners
- Household cleaning products
- Toilet cleaners
- Other cleaning agents
Surface cleaners: most dominant segment of the global household cleaning products market
The surface cleaners segment dominated the global household cleaning products market in 2014. Developed markets like the US, the UK, Japan, Canada, and Germany have almost become matured for this segment. However, increasing per capita consumption of surface cleaners in emerging markets like China, Brazil, and India is likely to be the major growth driver for this product segment. This emerging trend will help retain its domination over the global household cleaning products market during the forecast period.
Household cleaning products: second largest market for the global household cleaning products market
Dishwashing products emerged as the second largest segment of the global household cleaning products market in 2014. Europe is the biggest region in this segment. The market in Europe accounted for almost 46% of the global sales of dishwashing products. As per this market forecast, this segment is likely to retain its market position as the second largest product segment until 2019.
Toilet cleaners: third largest market for the global household cleaning products
Toilet cleaners had the third largest market share in 2014. APAC was the biggest market for toilet cleaners in 2014 with a 39.51% market share. Consumers' growing awareness about hygiene has driven the global toilet cleaners market. Increasing disposable income in the emerging markets in APAC is likely to drive the growth of this segment.
Other cleaning agents segment of the global household cleaning products market
Other cleaning agents like bleach had a very low revenue share in the global household cleaning products market in 2014. Though the market revenue is likely to grow, the market share is expected to fall by 1.21% during the forecast period. The declining usage of bleach in mature markets like the US, the UK, and Germany is likely to be the major reason for the loss of market share. Its falling application is attributed to the increasing consumer preference towards liquid and spray form of disinfectants.
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