This research report titled ‘Global Bath and Shower Products Market 2015-2019’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.
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“Strong demand for organic shampoos, conditioners and soaps is attributed to increasing hair and scalp-related problems, such as dandruff, itching, flaking, lice, hair loss, split ends, tangling, greying of hair, and damaged hair. To capitalize on the growing demand, manufacturers are producing new and innovative organic bath and shower products that fulfill specific requirements presented by different age groups,” said Brijesh Kumar Choubey, one of Technavio’s lead analysts for cosmetics and toiletry research.
“Organic dry shampoos come in either spray or powder formats, and absorb dirt and oil on hair and scalp. Easy availability of organic dry shampoos is seen as a convenient and easy alternative to standard shampoos, and it is expected to further drive its demand over the next four years,” added Brijesh.
Global bath and shower products market segmentation by product
|Liquid bath products||18.85%|
Top three segments of the global bath and shower products market:
- Shower products
- Liquid bath products
- Bath additives
Global shower products market: largest revenue contributor
The global shower products market experiences maximum CAGR among all other mentioned segments. The shower segment includes, shower gels, shower creams, exfoliators, body shampoos, and mousses. Shower products include, loofahs, bath brushes, body polishers, and foot scrubs. The market has witnessed a rapid acceptance of shower gels over bar soaps in most developed regions like the US and the UK over the past decade.
Product innovations in sectors like tanning shower gels have also helped the market grow significantly. Shower products on the other hand have experienced a slow adoption rate in developing regions like APAC and MEA. This is mainly due to the relative low awareness of such products in the market. Vendors of the market have started increasingly market these products on the basis of their functionality quotient to improve sales. For example, Imperial Leather's Foam Burst spa gel sells its products as a rejuvenator, whereas, Palmolive sells Absolute Relax as a relaxation and soothing gel. This is a growing trend in the market, and it is likely to continue over the next four years.
Global liquid bath products market: second largest revenue contributor
The global liquid bath products market was valued at close to USD 2.33 billion in 2014 and as per the forecast it is expected to reach more than USD 2.77 billion by 2019, growing at a CAGR of 3.61%.
The liquid bath products segment of the global bath and shower products market includes, all baby soaps, family soaps, deodorizing soaps, soaps for intimate hygiene, medicated soaps, and anti-bacterial soaps, which are manufactured in liquid or gel form.
However, liquid soaps are considered to be one of the most non-environment friendly segments in nature. It is because the packaging and production of these liquid soaps use almost twenty times more energy and raw materials than their bar counterparts. The manufacturing of these liquid soaps results in a greater carbon footprint, ecotoxicity, eutrophication (an excessive richness of nutrients in a body of water, which causes a dense growth of plant life). Manufacturers are thus likely to address these issues by developing new products in tune with emerging innovations over the forecast period.
Global bath additives market
This segment of the global bath and shower products market includes foam products, bath oils, bath gels, bath milk, bath pearls, bath salts and bath liquids that are added to the bathwater. Bath additives are mainly water-soluble, pulverized forms of minerals. These bath additives are mainly developed to impersonate the characteristics of minerals baths and hot springs, thereby providing users with a means of rejuvenation and cleansing. Although this market has a steady and favorable consumer base in the developed regions of the Americas and Europe, consumers in APAC and MEA are still not fully aware of the presence of such products. Hence, it presents an attractive market opportunity for vendors to capitalize and expand their presence in the market over the next four years.
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