Global Bath and Shower Products Market to Witness Increased Demand for Organic Products Through 2019, Says Technavio

LONDON--()--According to the latest research study released by Technavio, the global bath and shower products market is expected to reach to reach over USD 10 billion by 2019.

This research report titled ‘Global Bath and Shower Products Market 2015-2019’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.

Request sample report:

“Strong demand for organic shampoos, conditioners and soaps is attributed to increasing hair and scalp-related problems, such as dandruff, itching, flaking, lice, hair loss, split ends, tangling, greying of hair, and damaged hair. To capitalize on the growing demand, manufacturers are producing new and innovative organic bath and shower products that fulfill specific requirements presented by different age groups,” said Brijesh Kumar Choubey, one of Technavio’s lead analysts for cosmetics and toiletry research.

“Organic dry shampoos come in either spray or powder formats, and absorb dirt and oil on hair and scalp. Easy availability of organic dry shampoos is seen as a convenient and easy alternative to standard shampoos, and it is expected to further drive its demand over the next four years,” added Brijesh.

Global bath and shower products market segmentation by product

Shower products         69.91%
Liquid bath products         18.85%
Bath additives         6.51%
Bar soaps         4.73%

Top three segments of the global bath and shower products market:

  • Shower products
  • Liquid bath products
  • Bath additives

Global shower products market: largest revenue contributor

The global shower products market experiences maximum CAGR among all other mentioned segments. The shower segment includes, shower gels, shower creams, exfoliators, body shampoos, and mousses. Shower products include, loofahs, bath brushes, body polishers, and foot scrubs. The market has witnessed a rapid acceptance of shower gels over bar soaps in most developed regions like the US and the UK over the past decade.

Product innovations in sectors like tanning shower gels have also helped the market grow significantly. Shower products on the other hand have experienced a slow adoption rate in developing regions like APAC and MEA. This is mainly due to the relative low awareness of such products in the market. Vendors of the market have started increasingly market these products on the basis of their functionality quotient to improve sales. For example, Imperial Leather's Foam Burst spa gel sells its products as a rejuvenator, whereas, Palmolive sells Absolute Relax as a relaxation and soothing gel. This is a growing trend in the market, and it is likely to continue over the next four years.

Global liquid bath products market: second largest revenue contributor

The global liquid bath products market was valued at close to USD 2.33 billion in 2014 and as per the forecast it is expected to reach more than USD 2.77 billion by 2019, growing at a CAGR of 3.61%.

The liquid bath products segment of the global bath and shower products market includes, all baby soaps, family soaps, deodorizing soaps, soaps for intimate hygiene, medicated soaps, and anti-bacterial soaps, which are manufactured in liquid or gel form.

However, liquid soaps are considered to be one of the most non-environment friendly segments in nature. It is because the packaging and production of these liquid soaps use almost twenty times more energy and raw materials than their bar counterparts. The manufacturing of these liquid soaps results in a greater carbon footprint, ecotoxicity, eutrophication (an excessive richness of nutrients in a body of water, which causes a dense growth of plant life). Manufacturers are thus likely to address these issues by developing new products in tune with emerging innovations over the forecast period.

Global bath additives market

This segment of the global bath and shower products market includes foam products, bath oils, bath gels, bath milk, bath pearls, bath salts and bath liquids that are added to the bathwater. Bath additives are mainly water-soluble, pulverized forms of minerals. These bath additives are mainly developed to impersonate the characteristics of minerals baths and hot springs, thereby providing users with a means of rejuvenation and cleansing. Although this market has a steady and favorable consumer base in the developed regions of the Americas and Europe, consumers in APAC and MEA are still not fully aware of the presence of such products. Hence, it presents an attractive market opportunity for vendors to capitalize and expand their presence in the market over the next four years.

Browse related reports:

-- Beauty and Personal Care Market in Russia 2015-2019

-- Natural and Organic Personal Care Product Market in Europe 2015-2019

-- Beauty and Personal Care Market in Latin America: Forecast 2015-2019

-- Beauty and Personal Care Market in Africa 2015-2019

-- Hair Care Market in GCC 2015-2019

Purchase any three reports for the price of one by becoming a Technavio subscriber. Subscribing to Technavio’s reports allows you to download any three reports per month for the price of one. Contact with your requirements and a link to our subscription platform.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

According to the latest research study released by Technavio, the global bath and shower products market is expected to reach to reach over USD 10 billion by 2019.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770