CHICAGO--(BUSINESS WIRE)--Enjoy Life Foods, the leading brand in the Free-From category, announces the launch of five pound Baking Mix packs specifically designed for the foodservice channel, offering a unique, one-of-a-kind allergy-friendly baking experience. Hot on the heels of Enjoy Life’s successful Baking Mix retail launch, the brand’s five pound Baking Mixes will feature the same great functional ingredients and are available in all five signature varieties, including Pancake+Waffle, Brownie, Muffin, Pizza Crust and All-Purpose Flour. A driver in the Gluten-Free Baking Mix category, Enjoy Life quickly rose to the top 12 brand spot with the retail launch of Baking Mixes in four short months from September to December 2015, making the decision to offer allergy-friendly baking to foodservice a natural next step.
“Consumers have responded better than we could have imagined when we recently launched our functional, free-from Baking Mixes on shelves, and we’re excited to provide foodservice operators with the same allergy-friendly option that’s previously been unavailable,” said Joel Warady, Chief Sales and Marketing Officer at Enjoy Life. “Our Baking Mixes are crafted with added probiotics for immune health, boast five grams per serving of plant-based algal protein, and ancient grains like Teff flour that is hand-harvested in Ethiopia. It’s these innovative ingredients and our history of producing trusted gluten-free and free-from foods that makes Enjoy Life the best option to bring baking safely back to commercial kitchens everywhere.”
Designed to make baking quick and easy, the Baking Mixes require adding only oil and water for delicious, better-for-you baked treats. Varieties include:
- Pancake + Waffle Mix – A healthy twist to traditional breakfast mixes that are perfect for any time of day.
- Pizza Crust Mix – A uniquely delicious crust that offers a traditional flavor profile for baking tangy to savory pies.
- Brownie Mix – A rich-tasting chocolate mix that flaunts equally-as-delicious aromas to fulfill every sense.
- Muffin Mix – A quick and easy versatile mix that bakes into mouthwatering sweet treats.
- All-Purpose Flour – Finely-sifted flour that can be used as a staple ingredient in tasty cakes, breads and more.
Among Enjoy Life’s foodservice channel partners is Dot Foods, the nation’s largest food industry redistributor that serves customers across all 50 states and more than 25 countries. The partnership allows Enjoy Life to provide manufacturers with a safe baking alternative for the 75 million people living with food allergies and intolerances and 25 million living with Celiac Disease or gluten intolerances across the United States.
All Enjoy Life products are Certified Gluten-Free and Non-GMO Project Verified and free-from the top eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. For more information, visit www.enjoylifefoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.