Innovative Product Launches in the Global Soft Drinks Market Will Significantly Improve the Demand for Soft Drinks Until 2019, Says Technavio

LONDON--()--According to the latest research study released by Technavio, the global soft drinks market is expected to grow at a CAGR of close to 7% from 2015-2019.

This research report titled ‘Global Soft Drinks Market 2015-2019’ provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.

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“This research study estimates the global soft drinks market to be worth USD 854.2 billion in 2014 and is expected to register a high growth rate until 2019. High growth of the global market in terms of revenue is anticipated on account of the increase in sales of premium-priced products like RTD tea and coffee, and functional drinks. Innovative marketing strategies, a growing demand for adult soft drinks, and introduction of natural sweeteners like stevia are some key drivers expected to boost the consumption of soft drinks during the forecast period,” said Vijay Sarathi, one of Technavio’s lead analysts for food and beverages research.

Product categories of the global soft drinks market by revenue 2014

Carbonated soft drinks 39.84%
Bottled water 23.89%
Juices and concentrates 17.71%
RTD tea and coffee 9.58%
Functional drinks 8.71%

Source: Technavio research

Top three segments of the global soft drinks market:

  • Carbonated soft drinks
  • Bottled water
  • Juices and concentrates

Carbonated soft drinks: largest segment of the global soft drinks market

In terms of volume, consumption in the global carbonated soft drinks market is estimated to reach over 218 billion liters by 2019. The demand for carbonated soft drinks flavored with tropical flavors like passion fruit, pineapple, and mango is on the rise. To cater to changing preferences, vendors are developing new products based on tropical flavors. For instance, Grapette International offers carbonated soft drinks in various tropical flavors including raspberry, guava, pineapple, and mango. Another leading vendor, Creative Flavors, offers carbonated soft drinks in several flavors like guava, pineapple, and lemon. This trend is expected to significantly buoy the demand for new flavors over the next four years.

Bottled water market: second largest segment of the global soft drinks market

The bottled water segment is expected to register a steady year on year growth during the forecast period. The healthy image of bottled water as an alternative to other segments of soft drinks like carbonated soft drinks is increasing the demand for bottled water.

Demand for bottled water is on the rise in many markets, including the US, UK, and Germany. Consumers in these markets are taking keen interest in making their own drinks by mixing carbonated water with juices. The segment is also witnessing the launch of new products based on natural ingredients like Glacéau Vitaminwater Zero. The bottled water segment in most countries is however dominated by regional players. For instance, in Brazil, 68% of the market is dominated by regional players, and in India, out of the top five players in the bottled water segment, three are regional brands. This presents an attractive opportunity for international vendors to venture in these markets during the forecast period.

Global juices and concentrates market

Coconut water is a growing segment among the juice and concentrates market and has a high growth rate with a CAGR of close to 25%. Many companies are venturing into the coconut water segment globally, and it is estimated that there are close to 200 players in this category. Another new trend in the juices and concentrates segment is the launch of products based on stevia, like Trop50, R.W. Knudsen Family Light Juice, Hansen's Low-Cal Juice, Old Orchard Cranberry Naturals, and Odwalla Light varieties. Thanks to such encouraging market conditions, consumption in the global juices and concentrates segment is likely to reach over 94.38 billion liters by 2019.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

According to the latest research study released by Technavio, the global soft drinks market is expected to grow at a CAGR of close to 7% from 2015-2019.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770