This research report titled ‘Global Soft Drinks Market 2015-2019’ provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all leading regions.
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“This research study estimates the global soft drinks market to be worth USD 854.2 billion in 2014 and is expected to register a high growth rate until 2019. High growth of the global market in terms of revenue is anticipated on account of the increase in sales of premium-priced products like RTD tea and coffee, and functional drinks. Innovative marketing strategies, a growing demand for adult soft drinks, and introduction of natural sweeteners like stevia are some key drivers expected to boost the consumption of soft drinks during the forecast period,” said Vijay Sarathi, one of Technavio’s lead analysts for food and beverages research.
Product categories of the global soft drinks market by revenue 2014
|Carbonated soft drinks||39.84%|
|Juices and concentrates||17.71%|
|RTD tea and coffee||9.58%|
Source: Technavio research
Top three segments of the global soft drinks market:
- Carbonated soft drinks
- Bottled water
- Juices and concentrates
Carbonated soft drinks: largest segment of the global soft drinks market
In terms of volume, consumption in the global carbonated soft drinks market is estimated to reach over 218 billion liters by 2019. The demand for carbonated soft drinks flavored with tropical flavors like passion fruit, pineapple, and mango is on the rise. To cater to changing preferences, vendors are developing new products based on tropical flavors. For instance, Grapette International offers carbonated soft drinks in various tropical flavors including raspberry, guava, pineapple, and mango. Another leading vendor, Creative Flavors, offers carbonated soft drinks in several flavors like guava, pineapple, and lemon. This trend is expected to significantly buoy the demand for new flavors over the next four years.
Bottled water market: second largest segment of the global soft drinks market
The bottled water segment is expected to register a steady year on year growth during the forecast period. The healthy image of bottled water as an alternative to other segments of soft drinks like carbonated soft drinks is increasing the demand for bottled water.
Demand for bottled water is on the rise in many markets, including the US, UK, and Germany. Consumers in these markets are taking keen interest in making their own drinks by mixing carbonated water with juices. The segment is also witnessing the launch of new products based on natural ingredients like Glacéau Vitaminwater Zero. The bottled water segment in most countries is however dominated by regional players. For instance, in Brazil, 68% of the market is dominated by regional players, and in India, out of the top five players in the bottled water segment, three are regional brands. This presents an attractive opportunity for international vendors to venture in these markets during the forecast period.
Global juices and concentrates market
Coconut water is a growing segment among the juice and concentrates market and has a high growth rate with a CAGR of close to 25%. Many companies are venturing into the coconut water segment globally, and it is estimated that there are close to 200 players in this category. Another new trend in the juices and concentrates segment is the launch of products based on stevia, like Trop50, R.W. Knudsen Family Light Juice, Hansen's Low-Cal Juice, Old Orchard Cranberry Naturals, and Odwalla Light varieties. Thanks to such encouraging market conditions, consumption in the global juices and concentrates segment is likely to reach over 94.38 billion liters by 2019.
Browse related reports:
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- Global Coconut Water Market- Market Research Report 2015-2019
- Global RTD Tea and Coffee Market 2015-2019
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