Turkcell’s “My Dream Companion” wins GSMA’s Global Mobile Award with Mobile Audio Description Feature

Turkcell CEO Kaan Terzioglu receives the award for “Best Use of Mobile for Accessibility & Inclusion“ with "My Dream Companion" during Global Mobile Awards at the Mobile World Congress in Barcelona. (Photo: Business Wire)

BARCELONA, Spain--()--Turkcell’s (NYSE:TKC) (BIST:TCELL) “My Dream Companion” application was recognized by the GSMA for the “Best Use of Mobile for Accessibility & Inclusion“ during the prestigious Global Mobile Awards or ‘Glomos” ceremony held at Mobile World Congress Barcelona. The feature for which the application was recognized again this year is audio description – a recently-added option which allows the visually disabled individuals to fully enjoy movies through providing detailed descriptions of scenes.

“Technology can truly help disabled individuals realize their full potential in all aspects of life – and we are keen to do our part for them to achieve this.” said Kaan Terzioglu, the CEO of Turkcell who received the award in Barcelona. “The audio description feature that was recently incorporated into ‘My Dream Companion’ app strengthens the social inclusion of the visually disabled. It fully opens the gates of the movie theaters to the users of ‘My Dream Companion’. We are proud to see that our commitment to using technology to empower our customers has inspired the industry.”

Opening the Doors of the Movie Theaters to the Visually-Disabled

The audio description feature of “My Dream Companion” is a product of the cooperation between Turkcell and Young Guru Academy (YGA), and with Turkey’s Audio Description Association SEBEDER’s support. The feature was incorporated into a mobile application for the first time in the world with this project. Movie-goers who subscribe to “My Dream Companion” can choose the “cinema” category in the app, select the movie and start listening to the sychronized audio description with their earphones.

The product was tested by Turkcell’s and Young Guru Academy’s visually-disabled employees. The feature is available free-of-charge and open to customers of all operators who subscribe to My Dream Companion.

“My Dream Companion” application was previously recognized in 2014 Global Mobile Awards following its launch. The application, which was developed by Turkcell and the Young Guru Academy, provides access to current news, more than 100 columnists’ daily columns, thousands of audio-books, training programs, magazines, indoor navigation services and practical information including weather and exchange rates.

ABOUT TURKCELL: Turkcell is a converged communication and technology services player in Turkey. Turkcell Group has approximately 68.8 million mobile, fixed and IPTV subscribers as of December 31, 2015. Turkcell was one of the first among the global operators to have implemented HSPA+. It has announced two new HSPA+ Technologies on its 3G network to meet rising data usage. Having successfully integrated 3C-HSDPA and DC-HSUPA Technologies, it became the first mobile operator in the world to enable peak speed of 63.3 Mbps downlink while also enabled an 11.5 Mbps uplink on a 3G network. Turkcell is the first telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of December 2015, Turkcell’s population coverage is at 99.85% in 2G and 95.03% in 3G. Turkcell Group reported a TRY12.8 billion (US$4.7 billion) revenue with total assets of TRY26.2 billion (US$9.0 billion) as of December 31, 2015. It has been listed on the NYSE and the BIST since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr

Contacts

Hande Asik, +90-532-210 6471
Turkcell Corporate Communications - International Media
hande.asik@turkcell.com.tr

Release Summary

Turkcell’s “My Dream Companion” application was recognized by the GSMA for the “Best Use of Mobile for Accessibility & Inclusion“ during the prestigious Global Mobile Awards in Barcelona.

Contacts

Hande Asik, +90-532-210 6471
Turkcell Corporate Communications - International Media
hande.asik@turkcell.com.tr