HACKETTSTOWN, N.J. & STAMFORD, Conn.--(BUSINESS WIRE)--SNICKERS will serve as the exclusive presenting partner of WrestleMania 32, WWE’s pop-culture extravaganza taking place Sunday, April 3 from AT&T Stadium in Dallas, and broadcast live around the world on WWE Network.
SNICKERS’ presenting partnership of WrestleMania 32 is highlighted by a series of custom content integrations within the WWE Network telecast, promotional activity at WrestleMania Axxess – WWE’s four-day, interactive fan festival, and integrations on WWE’s flagship TV programs Monday Night Raw® and SmackDown® on USA Network, a long-standing SNICKERS partner. The agreement also includes presence at WWE live events leading up to WrestleMania.
SNICKERS and WWE will also send one lucky fan to see WrestleMania 32 live, as part of a digital sweepstakes where fans will be asked “who are you when you’re hungry”, launching today at www.WWE.com/HungryForMania. Fans looking for inspiration can check out a new series of digital and social content featuring WWE Superstars and Divas including Roman Reigns®, Paige™, The Miz® and Dolph Ziggler® as they face-off against the funnier side effects of hunger. Content will be released weekly on WWE.com, YouTube, and socially by WWE, and WWE Superstars and Divas.
“With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand. “Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”
“We are excited to partner with a brand like SNICKERS for WWE’s biggest event of the year,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships. “A pop-culture event enjoyed by fans around the world, WrestleMania will provide SNICKERS with a tremendous platform to bring their award-winning ‘You're Not You When You're Hungry’ campaign to life in an entertaining way only WWE Superstars and Divas can.”
Fans are encouraged to interact with their favorite WWE Superstars and Divas on Twitter, Facebook and Instagram using the hashtag #EatASNICKERS.
WrestleMania is more than just a one day event; it is a week-long celebration as WWE will take over the Dallas region during WrestleMania Week. In addition to WrestleMania 32 presented by SNICKERS, other activities will include: WrestleMania Axxess – WWE’s four-day, interactive fan festival at the Kay Bailey Hutchison Convention Center; WWE NXT® at the Kay Bailey Hutchison Convention Center Arena; the 2016 WWE Hall of Fame Induction Ceremony at American Airlines Center; Monday Night Raw® at American Airlines Center and more than a dozen activities designed to give back to the host community including “Be a STAR®” anti-bullying rallies, hospital visits and Make-A-Wish events. Additional information on these events will be announced in the future at www.wrestlemania.com.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.