DURHAM, N.C.--(BUSINESS WIRE)--Windsor Circle, provider of industry-leading predictive lifecycle and retention marketing software and services, is set to make a big splash at the eTail West retail convention on February 22-25 in Palm Desert, California. From sponsoring the Email Marketing & CRM Summit, to delivering a presentation on CLV, to offering games and prizes to attendees, Windsor Circle is bringing their best to eTail West 2016. The firm is even co-hosting an event party.
More than 1200 retailers will attend this year’s eTail West conference, one of the leading events for eCommerce and multi-channel retailers.
Sponsor & Interactive Roundtable Host: Email Marketing & CRM Summit
Windsor Circle is sponsoring eTail West’s Email Marketing & CRM Summit. Windsor Circle Account Executive Jamie Field will host a roundtable at the summit on how to “Grow Customer Value with Predictive Lifecycle & Retention Marketing,” with John Williams, Marketing Manager at USCutter, a Seattle-based online retail provider of high-quality, yet low-cost vinyl cutters, and one of Windsor Circle’s many successful clients.
Presentation: Grow CLV with Predictive Marketing and Automation
VP of Marketing Andrew Pearson will deliver a presentation titled "A Cut Above: Growing Customer Value with Predictive Marketing & Replenishment Automation." Pearson and Williams will talk about some of the successful email campaigns Windsor Circle has helped USCutter to create, such as automated replenishment messages for consumable products, predictive win-back programs, optimized welcome and post-purchase campaigns, and threshold-based loyalty and reward emails.
“We worked with Windsor Circle to develop a well-rounded set of automated email campaigns that reach the right USCutter customer at the right time,” said Williams. “Windsor Circle has helped us to move quickly from batch-and-blast email marketing to a predictive, segmented, and automated approach—one that works.”
With the help of Windsor Circle’s software and services, USCutter has increased repeat buyers by 143% and achieved average open rates and click rates of 32% and 7%, respectively, since 2013.
“Guest to Best: The Customer Lifetime Value Game”
At the conference, Windsor Circle will double their footprint from previous years. Marking the firm’s rocketing growth in the last year, the larger booth will also allow them to debut an inventive new game for attendees. Retailers are invited to stop by booth #610 at any time during the conference to take a journey through their business as they encounter key shopper personas like “Coupon Christie,” “Browsing Bill," "Repeat Pete," and others.
“The game is about CLV and all the ways that retailers can use predictive lifecycle and retention marketing campaigns to better engage and retain existing customers,” said Pearson.
As expected, Windsor Circle’s trademark Green Pants will make an appearance at eTail West this year. Qualified retailers who stop by Booth #610 and participate in a 15-minute introduction to Windsor Circle’s award-winning platform will walk away with their very own pair. Attendees should schedule an introduction to Windsor Circle’s marketing platform at https://etw16introduction.youcanbook.me/.
Event Party: “eCommerce All-Stars”
Windsor Circle is also co-hosting a party during the event with partner, Silverpop, an IBM Company. Retailers are invited to join the firm and other guests on the patio of the Rockwood Grill. Those who wish to attend should RSVP at http://pages.silverpop.com/PRT_eTail_West_2016/eTail_west_party_wc.
To learn more about eTail West 2016, visit http://etailwest.wbresearch.com/
To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.
Windsor Circle is a predictive lifecycle and retention marketing platform for retailers that helps retailers grow Customer Lifetime Value and increase customer retention through retention, loyalty, product replenishment, cart recovery, and browser abandonment campaigns. Clients see an average of 10x ROI and a 17% lift in retention rates after 12 months on the platform.