WASHINGTON--(BUSINESS WIRE)--Baker Hill, a leading provider of SaaS solutions for common loan origination, relationship management and smart data analytics, announced today from the CUNA Governmental Affairs Conference the introduction of Baker Hill ProfitGen™. This mobile responsive business intelligence and communication solution provides financial institutions with an easier way to gain insights into their operations and create meaningful member/customer experiences across applications, devices, time and channels. Click to Tweet
Baker Hill ProfitGen combines data from across financial institutions’ systems of records, general ledger and third-party data as well as business and householding information to instantly highlight profitability data and visibility into efficiency, performance, opportunities and risk at every level. Executives guiding strategic leadership, financial and marketing efforts can easily access dynamic, roles-based dashboards, which prominently display the information most relevant to each user. Through the dashboards, they can generate on-the-spot reports exported into PDF, PowerPoint, and Excel, on the performance of various accounts, relationships, branches, staff members, or products.
“Credit unions and banks are challenged to easily identify opportunities when they rely on disparate sources and manual efforts,” said Naseer Nasim, president and CEO of Baker Hill. “To effectively compete and win in today’s market, financial institutions need to transform their business models; this means turning data into actionable insights and having access to those insights at the right time through every channel.”
By leveraging artificial intelligence, propensity and predictive modeling and database integration technologies, Baker Hill ProfitGen enables financial institutions to analyze, present and deploy targeted, strategic marketing and communications to increase profit and reduce risk. The solution helps banks and credit unions expand market share and add value to each relationship.
Baker Hill ProfitGen is an omni-channel solution, allowing financial institution executives to monitor and manage the effectiveness of their plans and products using any smart device and ensuring a consistent, modern experience.
About Baker Hill
Baker Hill empowers financial institutions to work smarter and drive more profitable relationships. The company delivers solutions that streamline origination and portfolio management for business, consumer direct and indirect lending. Baker Hill also delivers sophisticated business intelligence and revenue enhancement solutions that support sound business decisions to mitigate risk and generate growth. Baker Hill is the #1 provider of member business lending services, serving 600 financial institutions, including more than 20% of the top 150 U.S. banks and 20% of the top 25 U.S. credit unions. For more information visit www.bakerhill.com.