SAN FRANCISCO--(BUSINESS WIRE)--Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the availability of Kendall & Kylie on the App Store and Google Play. Featuring the voices, likenesses, and exclusive video messages from Kendall and Kylie Jenner, the game allows players to interact with the sisters as friends and mentors as players work to realize their creative and career aspirations. Advanced character customization lets players pick and change their unique style, then share their content to grow followers!
“Kendall and Kylie Jenner’s combined social followers have more than doubled to over 150 million* since Glu’s original partnership announcement, showcasing their tremendous impact on pop culture,” said Niccolo de Masi, Glu Chairman and CEO. “The global awareness of each of their personal brands makes them great partners for mobile gaming.”
“We’ve developed Kendall & Kylie in close collaboration with both sisters,” continued de Masi. “The result is a title that represents each of their personalities, likes, dislikes, style, and humor. The colorful, yet edgy and unexpected game features innovative social components, engaging storylines, and personal touches from Kendall and Kylie we expect their fan base will enjoy.”
“When Kylie and I were approached with the opportunity to create our own mobile game, we both jumped at the chance,” said Kendall Jenner. “We grew up playing console and PC games so we feel really lucky to have a game of our own!”
“It was so much fun to be a cameo in Kim’s mobile game last year,” said Kylie Jenner. “Seeing all the hard work it takes to build a game from the ground up has been an awesome experience. I love the way it turned out and I can’t wait for everyone to play!”
The Jenner sisters have risen from reality TV fame to become globally recognized personalities and fashion icons. Kendall Jenner is a leading high fashion model, most recently gracing the runway for several designers at New York Fashion Week 2016. She is also the face of several global ad campaigns for worldwide renowned fashion brands and a major cosmetic line. Kylie Jenner frequently appears on covers of leading fashion and culture publications and serves as ambassador for several clothing and beauty brands. Recently Kylie announced the expansion of her makeup line, Kylie Cosmetics℠, which includes the critically acclaimed Lip Kit by Kylie Jenner. Launched in December 2015, the Lip Kit by Kylie Jenner received a sellout customer response. Together, the sisters recently debuted the Kendall + Kylie brand. Their first Spring 2016 ready-to-wear collection is available now at several high-end retailers.
About Kendall & Kylie
Join Kendall and Kylie Jenner as the up-and-coming star of a new adventure... choose your own path – the story is yours! Showcase your personal style by selecting your character’s hair, makeup, outfit, accessories and more! Snap a pic of your digital self, choose your facial expression, customize it with stickers, text, and post it to your feed. Start a life in fashion, media, and more... Kendall and Kylie will be there as friends and supporters who help you connect with the right people. Make your mark and increase your online following. Share what you’re doing with your friends, earning likes and followers as you go!
*Kendall’s social audience as of February 11, 2016: 11.5 million on Facebook, 15.5 million on Twitter, and 48.6 million on Instagram. There is some fan overlap among these social channels and with Kylie’s social channels.
*Kylie’s social audience as of February 11, 2016: 10.6 million on Facebook, 14.2 million on Twitter, and 50.8 million on Instagram. There is some fan overlap among these social channels and with Kendall's social channels.
For more information about Kendall & Kylie, follow along on Twitter at www.twitter.com/KendallKylieApp, on Instagram at www.instagram.com/kendallkylieapp, or become a fan on Facebook at www.facebook.com/KendallAndKylieGame.
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements regarding Glu’s belief that the global awareness of each of Kendall and Kylie Jenner’s personal brands makes them great partners for mobile gaming and the expectation that the sisters’ fan base will enjoy the game. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Kendall and Kylie Jenner or that we are unable to capitalize on their social media following; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KENDALL & KYLIE, KIM KARDASHIAN: HOLLYWOOD, KATY PERRY POP, JAMES BOND: WORLD OF ESPIONAGE, MISSION IMPOSSIBLE: ROGUE NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.