ANN ARBOR, Mich.--(BUSINESS WIRE)--TITLE Boxing Club International, the number one fastest-growing franchise by Inc. Magazine, and Everlast, the global leader in boxing, mixed martial arts and fitness related products, announced today a partnership to develop an international fitness franchise, Everlast Fitness and offer Everlast’s boxing products in domestic TITLE Boxing Club locations.
The two powerhouse brands are joining together to form an international relationship in Mexico with aggressive expansion plans to bring Everlast Fitness worldwide. Everlast Fitness, a new international franchise concept, will offer members the same boxing and kickboxing Power Hour fitness classes as TITLE Boxing Club, in premiere fitness studios internationally. In addition, members will now have the ability to purchase both brands’ products from the retail areas located inside domestic TITLE Boxing Clubs. Elite Fitness Brands will serve as the holding company to both TITLE Boxing Club and Everlast Fitness, utilizing the same core management group, franchise leadership and brand efficiencies that led TITLE Boxing Club to be the number one fastest-growing franchise. Elite Fitness Brands plans to take the highly effective boxing and kickboxing workout global with both brands leading the charge.
“With Everlast’s capabilities in worldwide product distribution and TITLE Boxing Clubs position as the number one fastest-growing franchise, the formation of Elite Fitness Brands presents mutual benefits to all parties, including our franchisees,” said John Rotche, CEO of TITLE Boxing Club International. “The addition of Everlast products sold in our domestic clubs gives franchisees additional revenue streams and an added benefit to offer members a choice in their fitness product selections, which continues to set us apart from the competition.”
With Everlast’s roots firmly planted in product manufacturing and distribution worldwide, and TITLE Boxing Club’s number one fastest growing franchise ranking by Inc. Magazine, this international fitness concept proves to be a mutually beneficial opportunity. TITLE Boxing Club’s senior leadership team has a proven track record in franchising multiple successful brands and formed Elite Fitness Brands to offer their expertise in helping Everlast use its trusted brand name to get into the franchise game. Similarly, TITLE Boxing Club will benefit from the power of Everlast’s brand recognition, vast product inventory and points of distribution.
“We are the oldest brand in the world for the sport of boxing and have an extensive portfolio of world champion professional boxing and mixed martial arts athletes. Coupling our experience within the boxing space and extensive line of world-class products with TITLE Boxing Club’s proven business model, we believe this partnership puts both brands in the perfect position for long-term growth,” said Everlast CEO Neil Morton. “As a 105-year-old company that was built on authenticity and individuality, Everlast prides itself on only working with premiere brands, and we are honored to partner with TITLE Boxing Club and its proven track record in both fitness and franchising.”
About TITLE Boxing Club®
TITLE Boxing Club, a Franworth company, is a boutique fitness studio that’s specialized in boxing and kickboxing fitness classes. The 100-pound heavy bags that are hanging in the sleek, modern clubs take a beating from every day people who are looking to knock out stress, and become the champion of their lives. Frequently seen on FOX News, Bloomberg, Shape Magazine, Women’s Health and the Wall Street Journal, everyone can’t help but take notice of this fun and fierce brand. The company is currently ranked as the No. 1 Fastest-Growing Franchise by Inc. Magazine, and No. 230 on 2015’s Entrepreneur magazine 36th Annual Franchise 500® list. TITLE Boxing Club is also ranked No. 250 on the 2015 Inc. 5000 list of America’s fastest-growing, privately-held companies and No. 347 on 2014 Franchise Times Top 200 (Plus 300) list. For more information on TITLE Boxing Club, visit www.TITLEBoxingClub.com. To learn more about the fitness franchise opportunity, visit www.TITLEFranchise.com.
The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.
About Elite Fitness Brands
Elite Fitness Brands is headquartered in Overland Park, Kansas and is one of the premiere wellness and fitness franchise organizations in the United States. The company manages TITLE Boxing Club and Everlast Fitness, which both franchise premiere, boutique boxing fitness studios worldwide.
Franworth is a leading franchise management firm with years of franchise experience accompanied by a proven track record of success. The accomplished executive team is located in Ann Arbor, Michigan and includes Managing Director and CEO John Rotche, CFE, Managing Director David Barr, Chief Operating Officer Mike Skitzki, CFE, Chief Development Officer Alex Roberts, CFE, and Partners Tom Lyons and Rick Washburn. Franworth helps franchisors build a strong foundation, navigate their acceleration, and create economic value for both franchisors and their franchisees. The Franworth family of brands currently includes TITLE Boxing Club, spavia day spa, Sweetwaters Coffee and Tea and Kalamata Greek Grill. To learn more visit www.franworth.com.