ATLANTA--(BUSINESS WIRE)--If you follow popular shows on the NDTV network such as The Big Fight, Power Lunch, Prime Time and Chakhle India Kachcha Raasta, there is good news for you! YuppTV, the world’s largest Over-The-Top (OTT) provider for Indian content, has announced its partnership with the NDTV Group. Under the move, YuppTV subscribers will be able to view the four channels - NDTV India (Hindi), NDTV 24x7 (English) and NDTV Profit /Prime (Business) and NDTV Good Times anytime, anywhere.
The four channels of NDTV can be accessed by users on www.yupptv.com or via YuppTV app on their Smart TVs, Smart Blu-ray players, streaming media players, smartphones, tablets and gaming consoles.
Speaking on the announcement, Uday Reddy, Founder & CEO, YuppTV, commented, “We are the largest OTT provider for Indian content in the world, while the NDTV group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV’s popular news and lifestyle programmes to our offerings and will improve the selection choices for our users. We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership.”
Rahul Sood, Head, Network Distribution & Affiliate Sales, NDTV, added, “We are pleased to partner with YuppTV, a leading digital content destination for Indian expats and this association will serve to add even more options for the YuppTV users and allow its users anytime, anywhere access to our channels.”
New Delhi Television Limited (NDTV) is an Indian commercial broadcasting television network owning three national news channels – NDTV India (Hindi), NDTV 24X7 (English) and NDTV Profit (Business) – as well as a lifestyle channel, NDTV Good Times. YuppTV’s partnership with the group underlines its position as the premium digital TV content platform for news channels. YuppTV will also make the channels’ programmes available for view for up to seven days on its platform, allowing users to go back and view their favorite shows in case they miss the original schedule.
YuppTV is one of the world’s largest internet based TV service providers, offering 200+ Indian TV channels in 12 languages. YuppTV offers Live TV and Catch-Up TV technology, whereby viewers can watch TV content from past 7 days and never miss their favourite shows. In addition viewers can also watch 5000+ movies and 100+ TV shows at the click of a button.
YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India and reach to Internet enabled devices.