DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/x6nrgb/social_media) has announced the addition of the "Social Media Analytics Market by Type, Applications, Vertical, Region - Global Forecast to 2020" report to their offering.
The global social media analytics market is set to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.
Major growth drivers of the market include the growing number of users on social media platforms, greater focus on market and competitive intelligence, and increasing spending on analytics. There are a lot of new opportunities are expected to shape the future of the market such as increasing cloud adoption trends and high adoption rate in SMEs.
The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.
- Adobe Systems, Inc.
- Crimson Hexagon
- Hootsuite Media, Inc.
- Ibm Corporation
- Netbase Solutions, Inc.
- Oracle Corporation
- Salesforce.Com Inc.
- Sap Se
- Sas Institute
- Tableau Software
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Social Media Analytics Market Analysis, By Type
8 Social Media Analytics Market Analysis, By Application
9 Social Media Analytics Market Analysis, By Deployment Model
10 Social Media Analytics Market Analysis, By Organization Size
11 Social Media Analytics Market Analysis, By Vertical
12 Geographic Analysis
13 Competitive Landscape
14 Company Profiles
15 Key Innovators
For more information visit http://www.researchandmarkets.com/research/x6nrgb/social_media