Gartner Positions SAP as a Leader in 2016 Magic Quadrant Report for Marketing Resource Management

MUNICH--()--SAP SE (NYSE:SAP) today announced it has been positioned by Gartner Inc. for its SAP Hybris solution as a leader in the Magic Quadrant for marketing resource management (MRM).i This is the fourth consecutive year that SAP has appeared in the leaders quadrant.

As noted in the report, “marketing resource management (MRM) improves companies' ability to orchestrate and optimize internal and external marketing resources by using a set of processes and capabilities.” Sixteen different software vendors were evaluated on their completeness of vision and ability to execute.

MRM applications enable companies to:

  • Plan and budget for marketing activities and programs (strategic planning and financial management)
  • Create and develop marketing programs and content (creative production and project management)
  • Collect and manage content and knowledge (digital asset, content and knowledge management)
  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment)
  • Measure, analyze and optimize marketing resources (analytics)

According to the report, “leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers.”

“Following the launch of SAP Hybris Marketing last year, we saw some great results. Now we have continued our momentum with further development in the area of marketing resource management,” said Brian Walker, chief strategy officer, SAP Hybris. “It’s great to see what we believe is Gartner’s report validating our approach and strategy, and how our marketing solutions fit into our SAP Hybris portfolio.”

The report also states that “Gartner sees MRM growing within organizations due to companies' global expansion, increases in the number of users across different regions, and the expansion of capabilities across the five areas of MRM competency. MRM is establishing a firmer presence in the midmarket, especially through SaaS and hosted deployment options.”

To download a copy of the Gartner Marketing Resource Management Magic Quadrant report, please visit our website.

i Gartner “Magic Quadrant for Market Resource Management” by Kimberly Collins, February 8, 2016.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAP Hybris

SAP Hybris provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, SAP Hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. SAP Hybris Commerce SuiteSAP Hybris Marketing and SAP Hybris Billing sit right at the heart of the SAP Hybris suite of solutions, alongside SAP® Cloud for SalesSAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit

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Release Summary

SAP today announced it has been positioned by Gartner Inc. for its SAP Hybris solution as a leader in the Magic Quadrant for marketing resource management (MRM).


PAN Communications
Jenny Gardynski or Nikki Festa, +1 617-502-4300