AKRON, Ohio--(BUSINESS WIRE)--Segmint, a global leader in active analytics and Always OnSM cross-channel marketing, continued its strong momentum with the signing of 15 financial institutions, expanding its portfolio of clients using the SegmintOne active analytics and delivery platform. A common theme cites Segmint’s ability to drive growth through intelligent, personalized and secure communications across all channels using the banks’ own anonymized data.
With analytics at its core, the SegmintOne solution enables financial institutions to activate their own data and deliver 1-to-1 targeted messages, triggered in real time, in an authentic, secure way. It offers an end-to-end, predictive marketing solution that combines the complex functions of real-time customer data analytics, personalized message delivery, and campaign reporting into one easy-to-use tool.
In the past two quarters Segmint has signed 15 financial institutions through both direct efforts and via strategic reseller partners. The clients have ranged in size from global banking leaders with over $1 trillion in assets to small community banks with less than $500 million in assets.
All of these institutions will be leveraging the marketing analytics and real-time delivery solution to drive growth through intelligent cross-sell, new customer acquisition, greater customer engagement and overall increased marketing efficiencies. The solution delivers 1-to-1 targeted messages across all channels including the bank’s public and private sites, the branch and contact center as well as across millions of websites through the open internet via integration with real-time bidding networks.
“The common thread among all of these forward thinking financial institutions is a clear vision for delivering a next generation banking experience steeped in rich analytics and real-time delivery,” said Rob Heiser, Segmint CEO and President. “KLIs are the DNA that serve as real-time triggers powering a more tailored experience that adapts dynamically to life events and delivers truly personalized messages to individuals. We are helping each one fulfill this vision.”
For 2016 and beyond, the combination of richer customer data analytics and real-time delivery is critical. “Better customer insights need to be turned into a set of experiences that are orchestrated for maximum impact,” according to a new Gartner report published January 19 titled, Data-Driven Marketing Primer for 2016. “These experiences should reflect near-real-time data and deliver a more personalized message.”
The SegmintOne patented solution assigns Key Lifestyle Indicators (KLIs) to each anonymized customer based on their products, activities and interests, channel preferences, competitive product mix, spending habits, among many other unique insights from a combination of predictive and real-time transactional behavior. With more than 500,000 possible KLIs, a typical customer has between 70 and 300 KLIs assigned to him or her.
The product leverages only anonymous data, never accepting any Personally Identifiable Information. Instead, Unique Customer Identification Codes (UCICs) are assigned to each customer to anonymize a financial institutions’ first-party data for increased security and privacy.
From 90 to 120 days of delivering campaigns powered by SegmintOne, financial institutions on average experience a 108 percent increase in influenced cross-sell conversions, a 96 percent increase in influenced face value revenue, and a 53 percent reduction in the solution’s cost per product sold. Additionally, some clients have recognized an increase of nearly 400 percent in influenced cross-sell conversions driven by the platform.
For more information, please visit www.segmint.com/solution.
Segmint, Inc. is a global leader in active analytics and Always OnSM cross-channel marketing. The company’s solution securely activates enterprise data to intelligently deliver personalized engagements attributed across all channels (both digital and physical). Segmint offers a patented technology platform that leverages actual consumer transaction data to help marketers truly understand and even anticipate the needs of their target audience and serve them highly relevant and personalized advertisements at the precise moment they’re considering a purchase. The platform delivers messages to consumers and small businesses across mobile, public and private websites, the open internet as well as assisted channels (contact center, branch, direct mail, etc.) while adhering to strict privacy and security standards. Segmint, which is headquartered in Akron, Ohio, is focused on such industries as financial services, healthcare, insurance and IT solutions both directly and through strategic partnerships.