LONDON--(BUSINESS WIRE)--An event’s organiser approached a number of WiFi providers to help identify a much needed requirement for engaging the audience in a yearly premier league tournament.
For the eleventh edition of a national tournament, the organisers were researching innovative ways to generate more exposure, enhance user engagement and ultimately result in an additional revenue stream.
WiFi SPARK managed the WiFi provision from start to finish. WiFi SPARK’s design team worked with the main sponsor to provide a fully branded registration page. WiFi access was free to end users and in return they would simply enter a few details prior to Internet access. Upon registration, they would be redirected to the Sponsors landing page which provided live information about the event as well as exclusive offers and an option to engage with the Sponsor’s social media presence. A second landing page was also developed to push existing users to at half time, which provided a £5 free bet.
The final part of the technical set-up was the live marketing feed. WiFi SPARK’s platform provides a live marketing feed, allowing the sponsors existing CRM to collect the data in real-time and push emails and SMS messages during and after the event.
About the Event
The sports event consisted of an annual roadshow with eleven dates across the UK from Scotland, North Ireland, Ireland and England. Venues included Echo Arena, 3 Arena, O2 Arena, Odyssey Arena the SSE Hydro and Barclaycard Arena to name but a few. Each of these venues played host to up to 11,000 spectators.
The event’s Sponsor was a leading online betting company that wanted to bring extra value and return from the events and were looking at finding additional ways of engaging spectators by leveraging the power of WiFi and promoting their brand to WiFi enabled smartphones.
About WiFi SPARK
WiFi SPARK is changing the WiFi landscape by adding value through the service management delivery. Founded in 2003, the company has built up an extensive portfolio of well-known brands such as NEC Birmingham, ACC Liverpool, Manchester Central, Queen Elizabeth Olympic Park and more. Paving the way for WiFi management innovation, WiFi SPARK consistently deploys quality, high-grade solutions putting each of its vertical market to the forefront of business intelligence.