NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory has appointed Alanna Gombert, ad tech innovator and programmatic pioneer, to the newly created position of Deputy General Manager, and Vice President, Technology and Ad Operations, IAB. In this leadership role, Gombert will work in concert with Scott Cunningham, IAB Tech Lab General Manager and IAB Senior Vice President, Technology and Ad Operations, to guide the future of the ad technology research and development consortium worldwide.
“Alanna has been a strong advocate of ad technology and global standards for many years and I am very pleased she is joining us,” said Cunningham. “As founder and co-chair of the IAB Programmatic Council, Alanna has a longstanding history of collaborative leadership in the industry. Her intellect and energy will be incredibly valuable to the IAB Tech Lab, and she is exactly the type of dynamic market leader whom we want on our team.”
Gombert was most recently CEO, Gombert Consulting, a full-service digital media consulting agency headquartered in New York City. Before that, she was at Omnicom as Managing Director of Digital Investment, creating and running the company’s programmatic supply platform and inventory portfolio services. Previously, as Head of Digital Sales and Strategy at Condé Nast, she founded CatalystDesk, the publisher’s digital media trading platform. While there, Gombert brought media brand to the forefront of programmatic with executions such as live streaming fashion shows and more.
Earlier in her career, Gombert worked for Google by way of Admeld, where she ran the trading desk, and agency and demand-side platform relationships, helping to grow RTB from an idea to a thriving business. Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Other work includes stints with Nielsen, DoubleClick, and JPMorgan Chase.
“I am delighted to be joining Scott in leading the IAB Tech Lab,” said Gombert. “The Tech Lab is at the front lines of the integration of digital, data, and storytelling. As opportunities and challenges in interactive advertising emerge, the IAB Tech Lab will be well-positioned to develop global solutions that allow the industry to overcome hurdles and maintain a strong growth trajectory.”
About the IAB Technology Laboratory
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.