Technavio Announces Top Five Vendors in the Global Online Baby Products Retailing Market from 2016-2020

LONDON--()--Technavio has announced the top five leading vendors in their recent global online baby products retailing market report. This research report also lists numerous prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

The global online retail market for baby products is fragmented, with the presence of several vendors. A large part of the revenue in this market stems from seasonal sales, and vendors need to keep up with the latest fashion trends. Effective pricing and distribution strategies, along with innovative service offerings, will play a significant role in driving the growth of the market over the next five years.

The market is dominated by a few leading players, and competition exists among these market vendors on the basis of product differentiation, portfolio, and pricing. Well-diversified international and regional vendors operate in the market. However, regional players face competition from international players in terms of quality and price.

According to Vijay Sarathi, a lead analyst for toys and baby products at Technavio, “The competition in the market is expected to intensify with international players increasing their footprint in various regions by offering a wider range of products and services and opting for mergers and acquisitions.”

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Amazon was incorporated in 1994 and is headquartered in Seattle, Washington, US. The company operates as an online retailer offering a broad range of products in different categories throughout the world.

Its brands in baby products include Chicco, Clevamama, Pampers, Huggies, Johnson's Baby, MamyPoko, Mee Mee, Nuby, Pigeon, BabyBjorn, and Medela.


Babies"R"Us was founded in 1996 and is headquartered in Wayne, New Jersey, US. The company operates a chain of specialty stores that sell products for infants and newborns in the US.

The company provides room settings for juvenile furniture such as changing tables, cribs, baby gear, dressers, and bedding and accessories that include play yards, booster seats, humidifiers, and high chairs.

Some of the brands available through the Babies "R" Us website include Huggies, Graco, Britax, BabyBjorn, Motorola, Halo, and Recaro

Buy Buy Baby

Buy Buy Baby was established in 1996 and is headquartered in Garden City, New York, US. The company operates a chain of baby product stores worldwide. The company offers baby travel gear, furniture, nursing and feeding products, health and safety products, bath and toilet training products, toys, learning products, and clothing and accessories.

The company's featured brands include Graco, Medela, Summer, Britax, Baby Jogger, Chicco, UPPAbaby, 4moms, Fisher-Price, Skip Hop, Carter's, and Bugaboo. It has business operations in the Americas, Europe, APAC, and Africa. was established in 2005 and is headquartered in Jersey City, New Jersey, US. The company offers diapering products, feeding products, and gear for babies and infants.

The company offers apparel for infants, toddlers, and older children through its brands Tea Collection, Appaman, Splendid, Robeez, and Bravado Designs. They also offer shoes for boys and girls.


BabyEarth was incorporated in 2008 and is headquartered in Round Rock, Texas, US. The company offers products for infants and babies, including gear products and nursery products.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

Technavio has announced the top five leading vendors in their recent global online baby products retailing market report.



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770